Blog, News & Events

Here’s a selection of the latest news, views and insights from industry leaders and experts from across the globe.

News & Events

ASM attends CRN Channel Awards 2022

We were thrilled to attend the CRN Channel Awards last night with our strategic partner GoTo co-hosting a platinum table for our guests from Computacenter.

The CRN Channel Awards are the most prestigious awards in the UK Channel. With hundreds of entries and a rigorous judging process, to win a CRN Channel Award is the highest accolade in the UK channel industry. The awards themselves are a staple in the industry calendar and is the biggest celebration of the year.

Adele Hope-Urwin, Head of Vendor Alliances said

“We’re delighted to be hosting a Platinum table at the CRN Channel Awards with our partner GoTo! We really enjoy working with GoTo on a strategic basis and taking their Unified Communication solutions to our customer base. We’re also joined by some of the team from our valued customer, Computacenter. Thanks for joining us and we’re really looking forward to celebrating!”

News & Events

ASM attends UK and Germany Computacenter GTS Conferences

ASM Technologies were pleased to be invited to the Computacenter GTS Conferences which took place throughout October. The conference welcomes valued partners to celebrate the non-sales function of Computacenter and celebrate successes whilst looking to the future.

Senior Business Development Manager for Computacenter, Simon Keilty attended the UK event on 14 October and said

“This year’s GTS conference was especially good as it’s the first big event since Covid that partners have been invited to. It was great seeing so many friendly faces and celebrating successes of individuals and teams across the business.”

Key Account Managers for Computacenter Germany, Daria Hein and Indre Jureviciene said

“We really enjoyed attending the GTS Germany Conference in Cologne on 28 October. It was great to see so many of our customers in person who we’ve spoken to over the phone and on email over the past two years. Thanks to the team for inviting us and we look forward to connecting again soon”.

News & Events

Atos Leading Ladies Brunch 2022

Recently, Leanne Ogden, Head of Business Development and Ellie Swinglehurst, Business Development Manager had the pleasure of attending the Atos Leading Ladies Brunch in aid of The Princes Trust as part of their Million Makers scheme. The event focused on empowering female talent and raising funds for a great cause.

The Princes Trust is a youth charity that helps young people aged 11 to 30 get into jobs, education and training. Their mission is to transform the lives and build sustainable communities worldwide, with a particular focus on supporting young people into education, employment and enterprise.

Leanne Ogden, Head of Business Development said

“We were excited to be invited to the Atos Leading Ladies Brunch at the stunning Kew Gardens. We were joined by many accomplished women from various industries and heard talks from keynote speakers and panellists who shared their inspirational journeys of working across the business and charity sectors. Thanks to Atos for hosting such a great event”.

News & Events

Atos Million Makers Regatta 2022

Recently the ASM team joined Atos for their sixth annual Atos Regatta to raise money for The Princes Trust through their Million Makers scheme.

The Princes Trust is a youth charity that helps young people aged 11 to 30 get into jobs, education and training. Their mission is to transform the lives and build sustainable communities worldwide, with a particular focus on supporting young people into education, employment and enterprise.

Ellie Swinglehurst, Business Development Manager said

“We started the day with a few practice runs, then braved it out on the English Channel. Congratulations to the team for putting together such an incredible event – this truly was the best excuse to get away from our laptops and spend some time with our Atos crew mates in a unique team building experience. Thank you to our very brave team for joining us on the day and supporting a fantastic cause to help transform the lives of young people.”

News & Events

ASM Group celebrates 30 years in business

It’s a very exciting time at the ASM Group as we celebrate 30 years in business.

Over the past three decades the business has evolved significantly to predict and support what our customers need. Back in 1992 ASM found a niche in the market providing specific parts to systems integrators to now supplying innovative and disruptive technologies to some of the biggest IT providers around the world.

ASM has always been about our people and many of our fantastic team have been with the business for decades. Our people have worked hard to build relationships with our customers and continue the business growth and we would like to thank our team for their hard work over the years.

As we look ahead to the next 30 years, the future couldn’t be more exciting.

We’d like to extend a huge thanks to the hugely entertaining Magician, Andrew Dean and Spencer May for creating some fantastic caricatures of the team.

News & Events

ASM Thrive 2022

On Thursday 22 September, we held our annual partner event, ASM Thrive, the first in-person partner event in 2 years.

We hosted over 20 vendors, some of whom we’ve partnered with for many years, to more recent relationships fostered over the previous couple of months, and showcased the facilities at our new Cheshire HQ.

Adele Hope-Urwin, Head of Vendor Alliances at ASM said

I’m delighted to be able to host our first in-person Thrive event at our HQ, where we bring our strategic partners together to update and review what we’ve achieved in the first half of our financial year and to plan the second half with structure and focus. This type of engagement is critical to drive business for our partners and support our customer’s needs. I’d like to extend my thanks to the vendors who attended, and I look forward to our continued partnership.

ASM Thrive brings our eco-system of disruptive vendors together to collaborate and discuss future growth plans. We were joined by partners from 7SIGNAL, Camunda, Checkmarx, GoTo, Login VSI, Matrix Booking, Nitro, RealWear, Pro2Col, Seedata, Kollective and Rocket Software.

News & Events

ASM Connect 2022: Unlock Hidden Potential

We recently held ASM Connect 2022 at the Tottenham Hotspur stadium in London and it was great to get our team, customers and vendors back together at an in-person event after such a long time.

During the event our guests heard keynote speeches from Futurists Matthew Griffin and Amelia Kallman sharing insights about how emerging technologies such as AI, the Metaverse, VR, MR and XR will impact the future of work and the customer relationship.

Our visitors also had the opportunity to take part in activities in the prestigious stadium. Many guests were given an exclusive tour of the football ground which proved a fantastic moment for football fans. Some guests even challenged themselves to The Dare Skywalk, ascending the 100 steps leading the stadium’s exposed rooftop walkway and onto the viewing deck 46.8 meters above the pitch!

With the venue being one of the world’s most technologically advanced stadiums it proved a perfect opportunity to showcase the new branding for the ASM Group.

Iain Tomkinson, ASM Sales Director said

“The feedback from the event has been excellent. The Futurists have inspired our guests to think about the future and which technologies will be set to make an impact. I would like to extend my thanks for everyone who attended including our customers and key sponsors. I’m not sure how we’ll top this next year, but we’ll certainly try!”

An event such as ASM Connect 2022 brings our eco-system of disruptive vendors straight to the customer so they can learn about innovative technology first-hand. For this event we hosted Kollective, GoTo, Nitro, 7Signal, Jamf, Checkmarx, Camunda, Primer and Bose Professional.

The event was thoroughly enjoyed by all and we are already looking at where we can host ASM Connect 2023!

News & Events

ASM Technologies go Krazy and take home 1st Place at Northwich Krazy Races

ASM took home first place at the very first Northwich Krazy Races!

The day was truly fantastic with over 15,000 people coming together to raise money for Macmillan Cancer Support whilst having a great time. It was wonderful to see so many of the wider ASM team come along with their families to join in with the fun and support our Krazy team.

A huge thanks goes to our Krazy team; John Shorter, who also built our winning kart; our driver Ruta Porwoll and performance team; Julie Blackburn; Theresa Noden and Joanne Royle!

John Shorter, Business Systems Manager at ASM said

“We are thrilled to be winners of the very first Northwich Krazy Races event! We entered the competition to support the local community and the support we received back during the day was incredible. The kart was built from scratch by ourselves over evenings and weekends to resemble a computer mouse and to win 1st place against tough competition at our first event is truly fantastic! Thank you to all involved in the organisation of the event and to all the other teams who made us feel so welcome. A thoroughly enjoyable day was had by all!”

News & Events

A fresh new look for ASM Group

We are extremely proud to announce a brand-new look for the ASM Group. Our business has gone from strength to strength over the past 3 decades and our new look is set to support significant future growth plans.

As a partner of choice to Global Systems Integrators and Resellers we bring tail spend management alongside an infinite eco-system of disruptive vendors across 4 continents and 55 countries globally. Our new look and feel website allows us to showcase the unique relationships held between ASM and our Platinum Partners.

Iain Tomkinson, Sales Director, said:

“We are really excited to launch the new branding for the business. We wanted to represent our evolution and from an industry perspective. We have moved from a linear perspective and bring content to the forefront utilising colours and clean images. The team were tasked to represent the personality of the business, innovation and our ecosystem of vendors. I’m sure you will agree with me that they have captured in our new branding the essence of ASM, leading into the next part of our exciting journey as a business.”

The team are looking forward to taking our brand forward whilst continuing to represent the values developed over the past 30 years.

If you want to learn more about ASM and how we can support your business, get in touch with one of the team HERE.