A Modern & Agile Ecosystem

Access to technology is no longer linear! We are in the era of complexity. Welcome to the decade of the Ecosystem.

Modern Problem / Modern Solution

Go Agile

Accessing technology to improve business performance can be as complicated as the technology itself. A modern problem needs a modern solution, not a fixed, rigid channel model. Our agile ecosystem gets you quickly and effortlessly to the technologies you need to meet your customers challenges.

Ebb & Flow

Technology changes at a rapid pace. The modern, agile ecosystem ebbs and flows to meet demand. By design, our ecosystem is dynamic.

Co-Creation & Collaboration

Who makes it into our ecosystem? We don’t just decide for ourselves. We listen to our customers, partners, the industry, and our futurist friends. We’ve got niche players and disruptors, start-ups and scale-ups, leaders, and pioneers.

Analytics & Intelligence

Ecosystems evolve naturally, but we can observe and affect them too. Data analysis and intelligence tools are modern day essentials, and we use both to capture the trends and pick out the enterprise players we work proactively with.

Jay McBain Podcast

Principal Analyst - Channels, Partnerships & Ecosystems at Forrester

Jay McBain, Principal Analyst, Channels, Partnerships & Ecosystems at Forrester and 2021 Channel Influencer of the Year.

Our host Iain Tomkinson chats with Jay who shares insights from around the industry, gives his thoughts on how the US channel differs to Europe and the increasing need to be agile. This is an episode you won’t want to miss.


It's diverse

Our partners are spread across over 1,000 different product categories from nano super computers to artificial intelligence platforms.

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It evolves

When we have been asked to analyse customer data, we’ve found a 70% change in their technology choices over 3 years.  Standing still is not an option.


It's big

Our ecosystem consists of over 11,000 active publishers, manufacturers, and service providers.

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It's inclusive

It’s not just our partners technology that is diverse. We capture the range of partners in our ecosystem. We’ve seen flow down spend with SME’s at up to 85% of a clients quarterly  spend, and the number of minority and diverse owned business is on the up and up.