October 2, 2019

DPW2019 Hackathon

Who lets a salesman into a procurement conference? Imposter I hear them cry!

Risk taking conference founder Matthias Gutzmann linkedin.com/in/matthiasgutzmann opened Digital Procurement World 2019 with the inspiring story of how he gave up his job to pursue his idea of starting a new type of conference, and thanked his Mum and Dad for letting him move back into their house. Any adult willing to move back in with parents to follow their dreams deserves success in my eyes.

When I was hustled into a side room after the opening talks, it wasn’t to be asked if I was at the wrong conference, it was because I had applied for and been selected to take part in the IBM sponsored Hackathon event. Another risky idea from Matthias, this time encouraged by IBMs Bob Booth linkedin.com/in/bobebooth. So not only am I a salesman at procurement event, I am a salesman at a hackathon at a procurement event, in Amsterdam, without a bike. At this point I said goodbye to my comfort zone.

Group Dynamics v Great Ideas

What do you get if you cross a salesman, a procurement analyst, and a data scientist, with a company founder, 2 IBM mentors and a PhD student of AI and Cognitive Science? started no joke ever.

Over the years I’ve clocked up plenty of hours working with great procurement people in the technology sector, so I rocked up armed with a few reasonably bright ideas. Other than a few experienced “hackathoners”, most of us didn’t know what to expect. Students and professionals alike had heard about the abundance of free food and felt that was a reasonable pay off for helping IBM invent some new patents to file.

The room was buzzing with dreams of the €3000 prize pot which was surely to be issued on a big pretend cheque, causing the winner many issues with carry-on baggage restrictions.

Proceedings kicked off with the inevitable introductions process, and I was soon clammy palmed when I realised we were doing the whole personality trait self-analysis thing. I thought so hard about what personality characteristics I would like to have that I forgot all my bright ideas. I thought I had played it safe and stuck my post it note near Bobs on the quadrant, but it turns out he (and now I) were both rather extreme.

Despite my scepticism (very possibly fear) of the personality trait exercise, it sent me off on a path of self-discovery which framed my 2-day experience. The bright ideas about digital procurement innovation ebbed and flowed, but the group dynamic remained constantly delightful. Early on, I gingerly proposed we adopt a leaderless approach, not wanting to appear too assertive. Nobody objected, so clearly they enjoyed this. Although I have to wonder, if by suggesting this method, I had therefore become the leader.

To Sleep or Not to Sleep

Our Team were challenged to create new value and measurements in procurement. We all know that procurement only care about savings, right? I think this was why they let a few outsiders in, to think differently. The challenge called for bold and brave, but it had to be feasible and ready to demo by the next morning. I believe our team’s solution was the only one of all the entries that was truly new and innovative. The atmosphere was positive as we set to work and ploughed on past dusk, powered by pizza with some sleeping in situ and some coding through the night. Another team were having a tough time and abandoned their idea near the end of the first day only to start again from scratch. After the morning rehearsals, we felt our team were sitting pretty.

Our Solution

Our team decided to measure the positive and negative experiences internal stakeholders and suppliers have when dealing with procurement. The industry currently relies on measurements from the structured data in ERP, SRM and CRM systems. SLA attainment, adherence to process, and savings amount for example dehumanise the people behind it all.

A lot of the real value, and human endeavour, in the procurement process is not captured because it resides in emails, phone calls, meetings and video conferences (unstructured data).

The traditional measurements don’t capture the behaviour of the people involved that lead to the outcomes. By using Sentiment Analytics and Natural Language Programming we can capture this data, and correlate it with the structured data, to discover which behaviours, sentiments and language relate to the positive outcomes.

We can then use all the clever AI, Machine Learning, Cognitive stuff to identify the good the people do and try and get them to do more of it, whilst also gaining insights that could teach the future robots what to do. I’m probably not making it sound very simple, because it’s not. Keep going, the judges said.

How did it all end?

The final vote was taken by the conference audience via the event app. Maybe championing “the value of people” at a digital conference, offended the bots that counted the votes so unfortunately our team didn’t win.

The team that was having trouble the day before, who ended up designing another solution in half the time, ended up coming second. An excellent advert for agile working and the principles of failing fast but coming back stronger.

The whole experience has been great for me – pushing myself well out of my comfort zone into a world I didn’t think a salesman was even allowed into. I’ve always held a long-term goal of starting or being part of an actual think-tank and this positive experience has re-energised me. Well done to the winners who were cool throughout, coded through the night and communicated their concept with excellence. Although when I stepped on the plane for home, I did have a little laugh thinking of them trying to get that cheque home.

Stephen Dale

Account Director – Systems Integrators – [email protected]

News, Insights & Knowledge

What’s New?

Here’s a selection of the latest news, views and insights from industry leaders and experts from across the globe.

Technology has typically been a male dominated sector but at ASM we’re very proud to say 66% of our workforce is female.

Today we’ve been celebrating all of our fantastic team with some sweets treats while raising awareness about discrimination.

The aim of the IWD 2023 #EmbraceEquity campaign theme is to get the world talking about Why equal opportunities aren’t enough. People start from different places, so true inclusion and belonging require equitable action. Read more about this here.

We talk about Emerging Technology a lot, whether that be on our podcast, ASM Connected or in our day to day work with our customers. During a keynote speech at ASM Connect, Futurist Matt Griffin argued that those who think we’re not living in sci-fi times are wrong, so we decided to explore some of the key emerging tech trends we’ve seen throughout 2022.

Conversations around the newest generation of wireless technology, 5G are happening more frequently as more industries adopt and see benefits. In ASM Connected episode 9, Inma Martinez, Digital Pioneer and AI Scientist shares that anyone offering digital products and services are going to be part of the new telecom industry with technologies such as 5G, Edge and Cloud Computing making up the technology of the new century. 5G differs from 4G and 3G because the benefits go far beyond connecting to a smartphone, and play a vital part in the digital ecosystem of the future.

Want to work from anywhere? With the rise of Virtual Reality (VR), more and more people are successfully thriving in this new digital world. At ASM Connect, Futurist Matt Griffin spoke about the notion of ‘Working from Anywhere’ and how this also extends to working within VR, and not just working away from the traditional office. It seems that everyone is talking about the metaverse and how the internet as we know it will look completely different in the future. Futurist Amelia Kallman in episode 5 of ASM Connected gave us some great insights on what we can expect, such as how it will be a decentralised network of immersive spaces that connect to create one universe. Amelia shared that one of the practical challenges will involve uniting the many spaces which currently exist as a multiverse, such as Fortnite, Roblox and Minecraft, and making them interoperable so users can move from one space to another, like we do with the Internet. There is lots to look forward to with this technology, and who knows, perhaps one day, you’ll be listening to ASM Connected in the metaverse!

Moving onto Synthetic Data, which tends to be most commonly used in the financial services and healthcare industries, is information that’s artificially and algorithmically manufactured and stands in for real life data where there are constraints around using sensitive or regulated information. In series 3, episode 4 of ASM Connected, Simon Godfrey shares insights about the opportunities for public sector organisations to leverage Synthetic Data and Digital Twins to drive better outcomes.

Augmented Reality (AR) is an emerging tech trend that gained popularity during the pandemic when businesses were forced to work remotely. Richard Price spoke about a study conducted in the healthcare sector about patients attitudes to clinicians wearing AR goggles such as Google Glass and Microsoft HoloLens. They found that when clinicians were wearing headsets such as Google Glass, patients weren’t as opposed to them because they were smaller and more discreet, whereas when clinicians wore headsets such as the Microsoft HoloLens patients felt it created a barrier between them and the doctor.

Deepfake technology is frightfully gaining significant traction around the world. This technology leverages machine learning and artificial intelligence to manipulate audio and visual content to replicate someone else’s appearance. Deepfakes can be unbelievably realistic so exercising caution and discretion is paramount. In episode 5 of ASM Connected, series 3, we spoke to Öykü Işık, Professor of Digital Strategy and Cybersecurity at IMD Business School, who shared insights about FakeCatcher, the world’s first real-time deepfake detector, launched by Intel, which detects fake videos with 96% accuracy by looking for clues of what makes someone human, which is subtle blood flow captured in the pixels of a video.

Assisted Reality (aR) is often confused with Augmented Reality (AR) however aR is a reality first, digital second experience. Our partner, RealWear is the world’s leading provider of Assisted Reality wearable devices which connect the modern frontline worker to all the information they need, when they need it. Workers are able to utilise the aR technology to leverage the hands-free verification and visual documentation they need to fulfil their role and don’t risk the same safety concerns linked to bulky hand held equipment.

Finally, Natural Language Processing (NLP). When choosing technology, you should always consider how it helps people to work more efficiently. Our partner, Primer AI are an industry leader in NLP technologies and work with government agencies, financial institutions and more to automate text-based workflows at scale with human level quality. In episode 15 of ASM Connected, Primer AI’s Geoffrey Nicholls MBE and Nick Melgaard spoke about the practical benefits NLP technology can deliver to the defence sector and beyond. Primer AI are experts in addressing some of the National Security use cases such as identifying disinformation campaigns, monitoring global events in real time and responding to cybersecurity attacks.

We’ve really enjoyed working with so many emerging technologies throughout 2022 as well as discovering from our podcast guests about what else we can expect to see in the future. The emerging tech landscape is continuing to grow, but the question is, are you prepared?

Christmas is a time for giving and the team at ASM are very proud to support two charities close to our hearts this year.

The Salvation Army are distributing items to children in poverty who otherwise may not get a present. This Christmas, they aim to provide children in need in the local area with a main present and a stocking.

Home Instead has been at the forefront of specialised home care for the elderly and supporting those being cared for and their families for many years. Home Instead are supporting seniors in the local area who may be lonely or not receive a present this Christmas.

The team clubbed together to donate gifts for these very worthy charities.

The ASM team celebrated Christmas Jumper Day on Thursday 8 December to raise money for Save The Children.

Save the Children is a UK charity for children that works in over 100 countries to make sure children are fed, learning and treated fairly.

We hosted a Christmas Jumper competition where the team came to work wearing their best Christmas Jumper, which was judged by some of the children and teachers from Rudheath Primary Academy. ASM also donated selection boxes to the school as a thank you.

The winners of the wackiest Christmas Jumper competition were Chloe Bentley from the Customer Services team in first place, Ruta Porwoll from the European Sales team was the runner up, and Mark Buckley from the Sales team took home third place.

16 November 2022

We were thrilled to co host ASM Boost with GoTo on Wednesday 16 November at the Sea Containers on London’s iconic Southbank.

Adele Hope-Urwin, Head of Vendor Alliances said

“This event is a great opportunity to showcase GoTo’s innovative unified communications solutions in a relaxed networking environment”

GoTo’s flexible-work software, including GoTo Connect, GoTo Resolve, Rescue, Central and more is built for small and medium sized business IT departments, but powerful enough for the enterprise. GoTo software is designed to support end-users’ unified communications and collaboration (UCC) and IT management.

We were thrilled to attend the CRN Channel Awards last night with our strategic partner GoTo co-hosting a platinum table for our guests from Computacenter.

The CRN Channel Awards are the most prestigious awards in the UK Channel. With hundreds of entries and a rigorous judging process, to win a CRN Channel Award is the highest accolade in the UK channel industry. The awards themselves are a staple in the industry calendar and is the biggest celebration of the year.

Adele Hope-Urwin, Head of Vendor Alliances said

“We’re delighted to be hosting a Platinum table at the CRN Channel Awards with our partner GoTo! We really enjoy working with GoTo on a strategic basis and taking their Unified Communication solutions to our customer base. We’re also joined by some of the team from our valued customer, Computacenter. Thanks for joining us and we’re really looking forward to celebrating!”

We were thrilled to host our partner, RealWear for our November Sales Enablement session at our HQ. Thanks to Derrick Sawyer, Regional Director for Northern Europe and Ben Wright, Customer Success Manager for EMEA at RealWear for the engaging and enjoyable update and demo of the RealWear product suite.

Adele Hope-Urwin, Head of Vendor Alliances said

“I am thrilled to have secured our partnership with RealWear and to add their market leading assisted reality products to our vendor portfolio. As our newest vendor partnership, I’m excited to host RealWear at our Cheshire HQ for an engaging training session with our sales team”.

RealWear is the world’s leading provider of assisted reality wearable solutions that engage, empower and elevate the modern front line industrial worker to perform work tasks more safely, and with increased efficiency and precision.

Derrick Sawyer, Regional Director for Northern Europe at RealWear said

“RealWear is excited to join our distribution partner ASM to collaborate on all things RealWear! We look forward to sharing with the ASM team the skills and knowledge to continue to innovate and empower today’s frontline worker and offer an exceptional customer experience to our mutual customers”.

The team had a great time celebrating Halloween at our Cheshire HQ today.

We put our pumpkin carving skills to the test with a ‘Best Pumpkin’ competition. The calibre was high and really put our judges to the test. Customer Service Advisor Rosey Stapleton took the crown of first place with her glitzy pumpkin!

ASM Technologies were pleased to be invited to the Computacenter GTS Conferences which took place throughout October. The conference welcomes valued partners to celebrate the non-sales function of Computacenter and celebrate successes whilst looking to the future.

Senior Business Development Manager for Computacenter, Simon Keilty attended the UK event on 14 October and said

“This year’s GTS conference was especially good as it’s the first big event since Covid that partners have been invited to. It was great seeing so many friendly faces and celebrating successes of individuals and teams across the business.”

Key Account Managers for Computacenter Germany, Daria Hein and Indre Jureviciene said

“We really enjoyed attending the GTS Germany Conference in Cologne on 28 October. It was great to see so many of our customers in person who we’ve spoken to over the phone and on email over the past two years. Thanks to the team for inviting us and we look forward to connecting again soon”.