Unlock Hidden Potential

We help our partners access innovative and emerging technologies that facilitate genuine business growth.

Grow Your Business

What We Do

ASM unlocks your hidden potential. Whether that be from making savings on your tail spend, uncovering new opportunities or introducing you to the latest technology, ASM can be the vehicle that drives your business forward.

Tail Spend

Unleash the potential in your existing supply chain, uncover savings efficiencies and opportunities for growth.


Our focus on emerging tech helps our partners to deliver innovation and generate more engaging conversations with end customers.


ASM’s ecosystem of emerging tech vendors adds value to your business, improving innovation, client engagement and overall value proposition.


ASM leverages proven and emerging technologies launching the next generation of business software, hardware and services to the EMEA marketplace.

Who We Are

Over 30 Years In The Making

ASM are the experts in tail spend management and emerging tech distribution. We’re passionate about new technologies with a fantastic reputation for delivery. Founded in 1992, ASM is an international company with offices in the United Kingdom, France & Germany. We partner with the world’s largest Resellers and Systems Integrators to bring them the best technologies from Gartner leaders, challengers and innovators.

Who We Work With

Our Customers

ASM works with companies across the globe to unlock their potential in the fast moving technology sector. Work with ASM and you’ll be in very good company.



ASM Connected

Don’t miss out on the ASM Connected Podcast where we talk with industry leaders and experts to gain future insights and knowledge to keep you one step ahead on the competition.

News, Insights & Knowledge

What’s New?

Here’s a selection of the latest news, views and insights from industry leaders and experts from across the globe.

Volunteering, Sustainability

Volunteering in our community

As part of an ongoing review of our colleague benefits, ASM launched a paid volunteering option recently and it has been fantastic to see our teams embrace this by getting involved in supporting local charities last week.

On Wednesday some of the team spent the day at the Cheshire Wildlife Trust Wildflower Nursery and were even lucky enough for it to be a nice sunny day. The charity aims to grow 50,000 trees (over 36 species) to help restore Cheshire’s meadows. Our team supported with lots of jobs including planting, weeding and even moving trees!

Later in the week more of our team were on hand to help our charity partner, Alder Hey Children’s Charity. The charity had taken delivery of 18,000 toy elephants so our team got their steps in moving the boxes up two flights of stairs ready to be sold and make money for this very worthy cause.

In line with our value ‘We Care’, all of our colleagues are able to take a day volunteering to give back to our community.

News & Events

ASM celebrates a year of growth

ASM has capped off a phenomenal 12 months with a celebration of achievements across the business, solidifying our position as a leader within the IT Channel.

Strong Collaborations: The year saw ASM continuing to grow our strategic partnership base, hosting successful events for valued partners and participating in key customer exhibitions. These initiatives strengthened connections, opened new opportunities and solidified our commitment to collaborative success.

Industry Accolades: A highlight was being included in the Fast Tech 50 list, acknowledging ASM’s turnover and growth. The team received a Highly Commended award for Best Partner Event for ASM Connect 2022 at the CRN Sales & Marketing awards. Our CFO Andy Griffin was awarded Finance Director of The Year at the FD Awards, showcasing how the ASM Finance team support the business through significant growth.

Investing in People: Our dedicated colleagues are at the very heart of our business success. To recognise this, we implemented recognition awards, celebrating individual achievements and long service, fostering a culture of appreciation and motivation. Events such as this really capture the care we have for our colleagues, and how every role is appreciated

Sustainability: We strive to do business, better. We actively support the UN Sustainable Development Goals and have a focus on building a responsible company with targets validated by Science Based Targets Initiative (SBTi). Planting trees in Malawi, supporting a Geothermal power plant in the Philippines and local volunteering days are just a few of our activities.

Values-Driven Culture: Building a strong foundation for the future, we launched our company values, outlining the guiding principles that to continue to drive our business forward. These values emphasise collaboration, innovation, and a customer centric focus, ensuring a continued commitment to ethical and sustainable growth.

Our People: Over the last twelve months the business has launched “ASM Academy” introducing apprentices and focusing on future generations. This, coupled with colleague benefits and volunteering days has been a heavy investment for our colleagues and future.

Security & Governance: In a business like ours, quality accreditations are a very important part of security and government not just for ASM but also our customers. We are very pleased to have completed our ISO accreditations without any non-conformities.

Evolution: The year saw a great deal of change at ASM, with the implementation of a new ERP system, new CRM system and a restructured Sales Team that will help to drive future growth and greater focus on driving innovation across the business. The year was all about positive change, building the foundations for the next period of growth.

Looking Ahead: As we celebrate our accomplishments over the past 12 months, we remain firmly focused on the future. With a commitment to continuous improvement, collaborative partnerships, and a values-driven approach, we are well-positioned to continue their upward trajectory in the exciting world of technology.

“This past year has been truly remarkable for ASM Technologies,” said Iain Tomkinson, Sales Director, “I am incredibly proud of our team’s dedication, resilience, and passion. These achievements are a testament to their hard work and commitment to excellence. We are excited to build on this momentum and continue driving growth.”

News & Events, Sustainability

ASM becomes net carbon neutral

At ASM we have committed to be a carbon neutral business by offsetting 100% of our footprint.

Through the United Nations Framework Convention on Climate Change, one scheme we are supporting is the Maibarara Geothermal Power Project in the Philippines.

The initiative comprises two geothermal power plants supplying electricity in the Philippines, with a third plant planned to be added within the next three years which will increase power generation by a further 60%.

ASM has chosen to support this project because geothermal power is less common than the traditional forms of reusable energy which requires innovation and emerging technologies to harvest the potential of the natural power of volcanoes.

By supporting missions such as this we are driving sustainable activities both in our direct environment but also globally, protecting the future for all.

In addition to being a carbon neutral business, ASM continues on the journey of decarbonising our complex value chain in line with our targets validated by the Science Based Targets initiative.

We strive to do business, better.

News & Events, Sustainability

Green team launched to drive Sustainability

At ASM we are continually seeking to build a growing, profitable and responsible company that does the right thing for our stakeholders and future generations within the IT Channel and our communities.

We have launched the Green Team to invite volunteers from across the business to help drive our Environment and Sustainability strategy. By involving and empowering our colleagues, we are accountable and focussed on making real change for the future.

Our Green Team act as Champions across the business to make Sustainability a part of everyday life. The team meet monthly to share ideas, discuss relevant issues and provide progress updates on our commitments.

Keep an eye out for how our Green Team are making a difference.

We strive to do business, better.

News & Events

ASM attends CDW Sales Conference 2024

ASM Technologies were very pleased to attend the CDW Sales Conference 2024 which took place at Millbrook Proving Ground and Centre Parcs Woburn Forest.

The conference is a fantastic opportunity to meet the wider teams, showcase ASM and how we can support different conversations with CDW’s customers.

Business Development Manager for CDW, Sam Scott attended the event on 8 February and said

“Events like this are a fantastic way to catch up with the wider CDW team and have conversations about the exciting and innovative technology we can offer at ASM. I’m exciting about working together in the coming months.”

News & Events

ASM attends Computacenter Group Sales Kick Off 2024

Once again the team at ASM were very pleased to be invited to exhibit at the Computacenter Group Sales Kick Off 2024 in Berlin. The event is always a focus point for Computacenter, allowing every salesperson to get together to celebrate success and plan for the year ahead.

For ASM the kick off gives a unique opportunity to gain a deep understanding of the strategy of the business and to meet up with vendor partners and account managers to build on our existing relationships.

Over the 2 days our team were visited by hundreds of visitors from around the globe exploring the innovative technologies that ASM provide access to.

Simon Keilty, Senior Business Development Manager, said:

“The Computacenter Group Sales Kick Off is such a fantastic event to be a part of. It’s great to see so many attendees come over to our stand, viewing the innovative technologies from TranslateLive, Nitro, Azul and Vuzix and discussing how they can bring benefits and opportunities to their customers.”

A big thank to our strategic partners that joined us from TranslateLive, Nitro, Azul and Vuzix.