Unlock Hidden Potential

We help our partners access innovative and emerging technologies that facilitate genuine business growth.

Grow Your Business

What We Do

ASM unlocks your hidden potential. Whether that be from making savings on your tail spend, uncovering new opportunities or introducing you to the latest technology, ASM can be the vehicle that drives your business forward.

Tail Spend

Unleash the potential in your existing supply chain, uncover savings efficiencies and opportunities for growth.


Our focus on emerging tech helps our partners to deliver innovation and generate more engaging conversations with end customers.


ASM’s ecosystem of emerging tech vendors adds value to your business, improving innovation, client engagement and overall value proposition.


ASM leverages proven and emerging technologies launching the next generation of business software, hardware and services to the EMEA marketplace.

Who We Are

Over 30 Years In The Making

ASM are the experts in tail spend management and emerging tech distribution. We’re passionate about new technologies with a fantastic reputation for delivery. Founded in 1992, ASM is an international company with offices in the United Kingdom, France & Germany. We partner with the world’s largest Resellers and Systems Integrators to bring them the best technologies from Gartner leaders, challengers and innovators.

Who We Work With

Our Customers

ASM works with companies across the globe to unlock their potential in the fast moving technology sector. Work with ASM and you’ll be in very good company.



ASM Connected

Don’t miss out on the ASM Connected Podcast where we talk with industry leaders and experts to gain future insights and knowledge to keep you one step ahead on the competition.

News, Insights & Knowledge

What’s New?

Here’s a selection of the latest news, views and insights from industry leaders and experts from across the globe.

News & Events

ASM attends CDW Sales Conference 2024

ASM Technologies were very pleased to attend the CDW Sales Conference 2024 which took place at Millbrook Proving Ground and Centre Parcs Woburn Forest.

The conference is a fantastic opportunity to meet the wider teams, showcase ASM and how we can support different conversations with CDW’s customers.

Business Development Manager for CDW, Sam Scott attended the event on 8 February and said

“Events like this are a fantastic way to catch up with the wider CDW team and have conversations about the exciting and innovative technology we can offer at ASM. I’m exciting about working together in the coming months.”

News & Events

ASM attends Computacenter Group Sales Kick Off 2024

Once again the team at ASM were very pleased to be invited to exhibit at the Computacenter Group Sales Kick Off 2024 in Berlin. The event is always a focus point for Computacenter, allowing every salesperson to get together to celebrate success and plan for the year ahead.

For ASM the kick off gives a unique opportunity to gain a deep understanding of the strategy of the business and to meet up with vendor partners and account managers to build on our existing relationships.

Over the 2 days our team were visited by hundreds of visitors from around the globe exploring the innovative technologies that ASM provide access to.

Simon Keilty, Senior Business Development Manager, said:

“The Computacenter Group Sales Kick Off is such a fantastic event to be a part of. It’s great to see so many attendees come over to our stand, viewing the innovative technologies from TranslateLive, Nitro, Azul and Vuzix and discussing how they can bring benefits and opportunities to their customers.”

A big thank to our strategic partners that joined us from TranslateLive, Nitro, Azul and Vuzix.

News & Events

ASM Emerging Tech Industry Update

ASM Technologies were very pleased to host CDW at our HQ for our Emerging Tech Industry Update.

We had sessions throughout the day showcasing ASM’s emerging, disruptive and innovative vendor partners GoTo, Azul, Vuzix & Nitro, and sharing the technologies and trends we are seeing in the industry.

Senior Business Development Manager, Sam Scott said

“The day has been extremely rewarding. I feel blessed to have so many people from CDW spend their precious time with the team at ASM, learning a little bit more about what we do in emerging tech and innovative and disruptive technologies.”


International Men’s Day 2023

At ASM we’re recognising International Men’s Day by celebrating the positive value men bring to the world, their families and communities, highlighting our positive role models whilst also raising awareness of men’s well-being.

This year’s theme is Zero Male Suicide as men are three times more likely than women to die by suicide. We can all help address this crisis by encouraging men to reach out for support with their mental health.

We invited all colleagues to a fantastic webinar with ANDYSMANCLUB. ANDYSMANCLUB are a men’s suicide prevention charity, offering free-to-attend peer-to-peer support groups in person and online. Their purpose is to end the stigma surrounding men’s mental health and help men through the power of conversation.

By encouraging the power of conversation, be it a quick chat, a more formal check-in, or a shared story, together we can make a difference.


News & Events

ASM attends SCC Mid Year Kick Off

ASM Technologies were very pleased to attend the SCC Mid Year Kick Off 2023 which took place at De Vere Cotswold Water Park. The conference welcomes valued partners and is fantastic opportunity to showcase disruptive and innovative technology.

Business Development Manager for SCC, Ed Clark attended the event on 17 November and said

“Events like this are a fantastic way to catch up with the wider SCC team and have conversations about the exciting and innovative technology we can offer at ASM.”


Tree planting in Malawi

At ASM we are continuing to build a growing, profitable and responsible company that does the right thing for our stakeholders and future generations.

We recognise that decarbonising our complex value chain will be a journey and we are committed to offset 100% of our footprint making us net carbon neutral through a number of projects.

We have planted 10 trees per colleague through Ripple Africa, a charity supporting communities to achieve a sustainable future.

Their tree planting project is one of the largest and most successful tree planting projects in Malawi, providing a long-term solution to fighting deforestation in Africa caused by the destruction of indigenous forest. For every 10 trees they plant one tonne of carbon is absorbed from the atmosphere.