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ASM & Alder Hey

This year we are teaming up with Alder Hey to raise £10,000 for the charity. Watch this space for our events, updates and progress.

About Alder Hey

Alder Hey Children’s Charity raises vital funds to help make Alder Hey Children’s Hospital a truly world-class, patient-friendly hospital for the 330,000 patients and families they care for every year.

Since 2013, over £72m has been raised for a range of life-saving medical equipment and facilities that are making a real difference to families every day – but they still need your support.

Our Pledge

We have pledged to raise £10,000 for Alder Hey, and we’re up for the challenge! Our charity team are working hard to create, endure and strive towards our goals throughout the financial year of 23/24. But we can’t do it alone, we need your help to raise as much as possible for the cause.

So keep an eye out what the team are up to and click our link to donate today.

We sincerely thank you for any donations.

Our Progress

Updated: October 9, 2025
So far we've raised £ 0

£10,000 Target

£0
£2,500
£5,000
£7,500
£10,000

Take a look at what we’re up to...

Breast Cancer Awareness Month: ASM in Conversation With Prevent Breast Cancer

At ASM, we’re committed to fostering an environment that promotes our employees’ well-being in and outside the workplace. As a part of our Wellness Programme, this Breast Cancer Awareness Month we invited Vicky and Rachael from Prevent Breast Cancer to join us in a conversation about the importance of prevention, self care and early detection.

“Predict, Prevent, Protect”: a lifelong commitment

Prevent Breast Cancer is the only UK charity focusing solely on predicting and preventing breast cancer by identifying and assessing risk factors, offering preventative interventions, funding cutting-edge research and educating patients and clinicians.

Why does prevention matter?

Breast cancer is the most common cancer in the UK, even if it’s a rare disease in men. Newer data show that 156 people a day receive a breast cancer diagnosis, and incidence rates are projected to rise within the next 10 years. During our session, we’ve learned more staggering statistics:

  • 1 in 8 women will be diagnosed with breast cancer
  • 1 in 1,000 men will be diagnosed with the disease
  • 1 in 10 breast cancers are diagnosed late

These staggering statistics highlight how widespread the disease is and remind us that breast cancer can impact anyone—ourselves, our family, friends, or colleagues. Advocating for prevention can save lives.

A story of strength and resilience: Rachael’s testimony

Rachael’s powerful story brought a deeply personal and moving perspective to our session, shedding light on the reality of living with breast cancer and the importance of a strong support system.

Her talk was crucial to help us understand the importance of adopting preventative measures for ourselves or for our loved ones.

An important lesson

Thanks to Vicky and Rachael’s expertise, our team had an overwhelmingly positive response to the session. Here are some key takeaways from our session:

“Today’s session was incredibly moving. Hearing Rachael’s story brought home the reality of breast cancer and its impact on families.”

“As a man, I knew breast cancer could affect me, but I hadn’t considered taking action. Today, I felt the push to self-check and sparked conversations with the women in my family too.”

Protect yourself and your loved ones

Breast cancer is a very common disease that can affect everyone regardless of their gender. Adopting some small but mindful lifestyle changes while assessing any pre-existing risk factors with your GP can make a difference.

To learn more about prevention and how you can get involved, visit Prevent Breast Cancer’s website.

ASM donate presents to two charities this Christmas

Christmas is a time for giving and the team at ASM are very proud to support two charities close to our hearts this year.

The Salvation Army are distributing items to children in poverty who otherwise may not get a present. This Christmas, they aim to provide children in need in the local area with a main present and a stocking.

Home Instead has been at the forefront of specialised home care for the elderly and supporting those being cared for and their families for many years. Home Instead are supporting seniors in the local area who may be lonely or not receive a present this Christmas.

The team clubbed together to donate gifts for these very worthy charities.

Christmas Jumper Day 2022

The ASM team celebrated Christmas Jumper Day on Thursday 8 December to raise money for Save The Children.

Save the Children is a UK charity for children that works in over 100 countries to make sure children are fed, learning and treated fairly.

We hosted a Christmas Jumper competition where the team came to work wearing their best Christmas Jumper, which was judged by some of the children and teachers from Rudheath Primary Academy. ASM also donated selection boxes to the school as a thank you.

The winners of the wackiest Christmas Jumper competition were Chloe Bentley from the Customer Services team in first place, Ruta Porwoll from the European Sales team was the runner up, and Mark Buckley from the Sales team took home third place.