What We Do

Unlock Hidden Potential

We help our partners access innovative and emerging technologies that facilitate genuine business growth.

Grow Your Business

What We Do

ASM unlocks your hidden potential. Whether that be from making savings on your tail spend, uncovering new opportunities or introducing you to the latest technology, ASM can be the vehicle that drives your business forward.

Tail Spend

Unleash the potential in your existing supply chain, uncover savings efficiencies and opportunities for growth.

Distribution

Our focus on emerging tech helps our partners to deliver innovation and generate more engaging conversations with end customers.

Ecosystem

ASM’s ecosystem of emerging tech vendors adds value to your business, improving innovation, client engagement and overall value proposition.

Innovation

ASM leverages proven and emerging technologies launching the next generation of business software, hardware and services to the US marketplace.

Who We Are

Over 30 Years In The Making

ASM are the experts in tail spend management and emerging tech distribution. We’re passionate about new technologies with a fantastic reputation for delivery. Founded in 1992, ASM is an international company with offices in the United Kingdom, US, France & Germany. We partner with the world’s largest Resellers and Systems Integrators to bring them the best technologies from Gartner leaders, challengers and innovators.

Who We Work With

Our Customers

ASM works with companies across the globe to unlock their potential in the fast moving technology sector. Work with ASM and you’ll be in very good company.

Fujitsu
Atos
Computacenter
IBM
BT
Podcast

ASM Connected

Don’t miss out on the ASM Connected Podcast where we talk with industry leaders and experts to gain future insights and knowledge to keep you one step ahead on the competition.

News, Insights & Knowledge

What’s New?

Here’s a selection of the latest news, views and insights from industry leaders and experts from across the globe.

ASM Technologies Expands Global Footprint with Launch of New Atlanta Office

ASM Technologies is proud to announce the opening of its new North American office in Atlanta, Georgia, a key milestone in the company’s continued global expansion. The new location places ASM at the center of one of the U.S.’s most dynamic technology hubs, reinforcing its commitment to delivering exceptional service and support to clients across the region.

“Establishing a presence in Atlanta allows us to be closer to our U.S.-based partners and clients, providing the same level of expertise and responsiveness that ASM is known for worldwide,” said Iain Tomkinson, CRO of ASM Technologies. “This strategic move reflects our dedication to supporting our customers wherever they operate.”

Atlanta’s thriving technology ecosystem, robust connectivity, and deep talent pool make it an ideal location for ASM’s U.S. headquarters. Proximity to key clients enables closer collaboration and faster response times, while the city’s innovation-driven culture aligns seamlessly with ASM’s vision for growth and excellence.

ASM is also pleased to welcome Del Harris as a key member of the U.S. team. As a proven Sales Manager in the tech sector, Del brings over a decade of experience in SaaS and B2B software sales.

“Del’s leadership and industry insight will be instrumental in driving ASM’s growth in North America,” said Iain Tomkinson. “His commitment to collaboration and growth perfectly embodies ASM’s core values.”

“I’m thrilled to be joining ASM Technologies at such an exciting point in the company’s journey,” said Del Harris, Sales Manager (U.S.). “The launch of our Atlanta office represents a real opportunity to deepen our connections across the U.S. tech community and to bring ASM’s collaborative, customer-focused approach to new markets. Atlanta’s energy and innovation make it the perfect home for our next chapter, and I’m looking forward to working closely with our partners and clients to build something exceptional together.”

The launch of the Atlanta office marks more than an expansion; it’s a strategic investment in ASM Technologies’ global future. The new state-of-the-art office will enhance service delivery for existing clients, foster deeper transatlantic partnerships, and position ASM for continued innovation and success across the U.S. market.

ASM Technologies looks forward to this exciting new chapter, strengthening connections, expanding their reach, and continuing to deliver exceptional value to clients around the world.

ASM Launches New Office in Munich to Strengthen European Presence

ASM Technologies today announced the official opening of its brand-new, state-of-the-art office in Munich, marking a significant milestone in the company’s European growth journey.

This expansion reflects ASM’s long-term commitment to:

  • Delivering innovative hardware and software solutions tailored to client needs.
  • Helping organisations streamline procurement and manage tail spend more effectively.
  • Building lasting in-channel partnerships with vendors and clients in territory.

The new Munich office will serve as a central hub for collaboration, enabling ASM to coordinate more closely with regional teams, share expertise more effectively, and deliver faster, more integrated support for clients across Germany and continental Europe.

Iain Tomkinson, Chief Revenue Officer at ASM Technologies, commented:

Opening our Munich office represents an exciting step forward in ASM’s growth journey. Germany is a key market for us, and this investment reflects our commitment to supporting our clients and partners with local expertise, while driving innovation and efficiency across the channel. Our Munich team will be instrumental in shaping the next chapter of our European expansion.

ASM’s Munich office launch underscores the company’s continued momentum in expanding its international presence, ensuring proximity to key markets, and providing a platform for further innovation and collaboration.