Blog, News & Events

ASM Technologies is proud to announce the opening of its new North American office in Atlanta, Georgia, a key milestone in the company’s continued global expansion. The new location places ASM at the center of one of the U.S.’s most dynamic technology hubs, reinforcing its commitment to delivering exceptional service and support to clients across the region.

“Establishing a presence in Atlanta allows us to be closer to our U.S.-based partners and clients, providing the same level of expertise and responsiveness that ASM is known for worldwide,” said Iain Tomkinson, CRO of ASM Technologies. “This strategic move reflects our dedication to supporting our customers wherever they operate.”

Atlanta’s thriving technology ecosystem, robust connectivity, and deep talent pool make it an ideal location for ASM’s U.S. headquarters. Proximity to key clients enables closer collaboration and faster response times, while the city’s innovation-driven culture aligns seamlessly with ASM’s vision for growth and excellence.

ASM is also pleased to welcome Del Harris as a key member of the U.S. team. As a proven Sales Manager in the tech sector, Del brings over a decade of experience in SaaS and B2B software sales.

“Del’s leadership and industry insight will be instrumental in driving ASM’s growth in North America,” said Iain Tomkinson. “His commitment to collaboration and growth perfectly embodies ASM’s core values.”

“I’m thrilled to be joining ASM Technologies at such an exciting point in the company’s journey,” said Del Harris, Sales Manager (U.S.). “The launch of our Atlanta office represents a real opportunity to deepen our connections across the U.S. tech community and to bring ASM’s collaborative, customer-focused approach to new markets. Atlanta’s energy and innovation make it the perfect home for our next chapter, and I’m looking forward to working closely with our partners and clients to build something exceptional together.”

The launch of the Atlanta office marks more than an expansion; it’s a strategic investment in ASM Technologies’ global future. The new state-of-the-art office will enhance service delivery for existing clients, foster deeper transatlantic partnerships, and position ASM for continued innovation and success across the U.S. market.

ASM Technologies looks forward to this exciting new chapter, strengthening connections, expanding their reach, and continuing to deliver exceptional value to clients around the world.

ASM Technologies today announced the official opening of its brand-new, state-of-the-art office in Munich, marking a significant milestone in the company’s European growth journey.

This expansion reflects ASM’s long-term commitment to:

• Delivering innovative hardware and software solutions tailored to client needs.
• Helping organisations streamline procurement and manage tail spend more effectively.
• Building lasting in-channel partnerships with vendors and clients in territory.

The new Munich office will serve as a central hub for collaboration, enabling ASM to coordinate more closely with regional teams, share expertise more effectively, and deliver faster, more integrated support for clients across Germany and continental Europe.

Iain Tomkinson, Chief Revenue Officer at ASM Technologies, commented:

Opening our Munich office represents an exciting step forward in ASM’s growth journey. Germany is a key market for us, and this investment reflects our commitment to supporting our clients and partners with local expertise, while driving innovation and efficiency across the channel. Our Munich team will be instrumental in shaping the next chapter of our European expansion.

ASM’s Munich office launch underscores the company’s continued momentum in expanding its international presence, ensuring proximity to key markets, and providing a platform for further innovation and collaboration.

With immense pride, we can announce achieving double digit sales growth for the year ending 31st March. This performance demonstrates not only the strength of our business model but also the ability to adapt in an ever changing and competitive market.

The Power of Partnerships

During the year, we prioritised strengthening and expanding strategic relationships within our partner ecosystem. This focus was driven by our commitment to fostering innovative and disruptive technology which allow us to deliver solutions that address complex challenges and create new opportunities for our customers.

Global Presence and Industry Leadership

Participation in several high-profile events has significantly expanded our reach to international audiences. These engagements consolidate our position as ambassadors for tail spend management and emerging technologies. By showcasing our expertise on global platforms, we have also contributed valuable insights to industry conversations.

Thank You

We extend our thanks to our colleagues for their relentless commitment and innovation, our customers for their trust and loyalty, and our vendors and partners for their collaboration and support throughout the year.

Looking Forward

As we enter the new financial year, we are excited about the opportunities ahead and are confident in our ability to continue our trajectory of growth.
We are focused on being the global leader in tail spend management, Unlocking Hidden Potential for the technology sector through our ecosystem of partnerships and innovative technologies.

At ASM, we are great believers in the power of innovation and we love to talk about Emerging Technologies. As we reflect on our fiscal year 2024-2025 and the latest technological advancements, we’re excited to share some of the groundbreaking technologies we’ve worked with firsthand over the past year.

2024: The Year of AI

It’s impossible to discuss emerging or disruptive technologies without highlighting AI & Machine Learning, which have dominated the tech landscape in 2024.
AI-assisted tools have experienced dramatic improvements in efficiency and productivity, with applications extending to everything from enterprise software to wellness devices and even toothbrushes. We’ve witnessed incredible demonstrations from GoTo, showcasing AI’s transformative power and their ambitious roadmap featuring Agentic AI and Self-Healing AI solutions.
Our long-term partnership with Forum Systems has yielded Quantum Gears, enabling enterprise organisations to harness the capabilities of Large Language Models (LLMs) such as ChatGPT, Claude, and Gemini while safeguarding their sensitive data. Although AI represents a powerful tool for boosting efficiency and automating repetitive tasks, it carries significant risks, including potentially harmful outcomes, biased results, and misuse. Quantum Gears Secure GPT addresses these concerns, allowing businesses to safely reap the benefits of LLMs.

Cybersecurity & Threat Intelligence

As threat actors increasingly leverage AI to enhance their attacks, cybersecurity risks have become more complex and challenging. With a new cyberattack occurring every 39 seconds and countless data points and connections to protect, developing robust, adaptable defence solutions remains paramount.
Throughout 2024, we’ve collaborated with Recorded Future, who provide real-time threat intelligence to safeguard digital assets. Their Intelligence Cloud employs AI-driven analysis to identify and mitigate risks, helping customers stay ahead of emerging threats. Partner vendor Ripjar further leverages this technology to help organisations detect, analyse, and respond to sophisticated attacks.
With phishing and identity-based attacks (credential theft, MFA bypass, AI impersonation fraud) increasing in both frequency and complexity, we’ve witnessed remarkable innovations in password elimination technology. Beyond Identity offers cutting-edge authentication that enhances security while improving user experience—moving beyond traditional MFA and SSO with a secure access platform built for modern teams and modern risks.

Data & Cloud Innovation

The methods organisations use to store, access, and leverage information are rapidly evolving, making Data & Cloud innovations essential across all industries. Despite significant advancements, data experts suggest numerous untapped opportunities remain for organisations to leverage cloud-native solutions for better outcomes.
Our strategic vendor Immuta enables secure and compliant data access for enterprises, addressing critical concerns regarding data privacy and regulatory compliance. Meanwhile, Panzura is revolutionising hybrid cloud file services by managing unstructured data at scale, allowing organisations to maintain control while benefiting from cloud elasticity.

Software Development & IT Management

Digital transformation remains a top priority for businesses worldwide, keeping the software development sector perpetually dynamic. Industry leaders emphasise developer productivity and the significant impact of modern tools and AI on software quality and delivery speed.
Altova continues to simplify XML, data integration, and mobile app development, while Nagios sets the standard for IT infrastructure monitoring and observability. Azul’s advancement of Java performance for cloud enterprises demonstrates how established technologies are evolving to meet contemporary challenges.Java underpins many well-known products, including Netflix and Minecraft, and is utilised by enterprise organisations across gaming, finance, and government sectors. Application performance and cost management are crucial in the modern enterprise environment, and Azul has helped numerous strategic customers optimise spending, enhance performance, and strengthen security—truly disrupting in this space.
JetBrains continues to evolve and innovate, helping developers minimise friction across teams while integrating their AI Assistant to provide context-aware artificial intelligence directly within IDEs. This technology seamlessly integrates into development workflows, comprehending both code and context.

Business Communication & IT Support

Workplace collaboration technologies are dramatically reshaping how teams work together, leveraging integrated solutions to streamline operations across distributed teams. GoTo has led this transformation, providing comprehensive communication and IT support solutions optimised for hybrid work environments. Similarly, Kollective Technology enhances enterprise video distribution and observability with ECDN solutions, addressing the growing demand for high-quality video communication at scale across global organisations.

Device Management & Document Processing

Solutions continue to evolve in response to the growing prevalence of connected devices in enterprise settings. Our partner Corellium provides a powerful virtual hardware platform for developers and security researchers to build accurate virtual devices for iOS, Android, and IoT. This technology supports software development, testing, and security analysis without relying on physical hardware. Meanwhile, Nitro advances document workflows with PDF editing and e-signature capabilities, addressing the ongoing need for digital document management in modern businesses.

We’re Ready for 2025

We’ve thoroughly enjoyed working with numerous emerging technologies throughout 2024 (too many to list them all) while discovering trends and innovations we can expect to see in the future. The emerging tech landscape continues to expand rapidly—but the question remains: are you prepared?

Team ASM recently had the pleasure of attending the CDW Elevate Sales Conference 2025 in Brighton, an event that proved to be both productive and memorable for all involved.

Networking with Industry Leaders

The conference provided an exceptional platform for our team to reconnect with the broader CDW community and engage with innovative thinkers shaping the technology landscape. These face-to-face interactions reinforced existing partnerships and opened doors to new collaborative opportunities.

Our Golden Ticket Initiative

To add a touch of excitement, we introduced a special initiative at the ASM stand. Each visitor received a chocolate bar, with five lucky attendees discovering golden tickets hidden inside. This playful nod to a classic tale brought smiles and created a buzz around our presence at the event!

Looking Forward to Next Year

We’d like to thank to the entire CDW team for their continued trust and collaborative spirit. The success of this year’s conference has already got us looking forward to next year’s event!

We’re thrilled to announce that ASM will once again be attending the Computacenter Group Sales Kick-Off Event in Barcelona!

This marks our 9th year as exhibitors at CCGSKO, and as always, we look forward to connecting with industry experts, strengthening partnerships, and expanding our network.

Powerful Partnerships

At ASM, we believe in the power of collaboration. By partnering with pioneers in emerging technology, we drive innovation and deliver real value. This year, with the support of our vendors Azul and Corellium, we’ve designed our stand to spark meaningful conversations and challenge the way you think about tail spend management.

“Optimising Today, Innovating Tomorrow”

Our motto for this year is all about adopting a strategic approach that aims to reach long lasting and sustainable results. In the words of our salespeople:

“The event’s motto perfectly reflects what we do at ASM every day. We ensure that our customers’ daily operations run smoothly while simultaneously creating innovative pathways for the fast and seamless procurement of new technologies.”  Daria Hein, Account Manager DACH

“It’s all about laying the groundwork for strong relationships today to enable seamless collaboration in the future. By establishing these foundations, it becomes much easier to introduce new vendors, explore opportunities, and drive engagement.” Vicky Reid, Account Manager UK

“For me, it’s all about staying agile to meet our customers’ needs and uncovering blind spots in their tail spend that can unlock new opportunities for growth!” Emi Duval, Sales Manager – Europe

In case you can’t make it to Barcelona…

Stand G8 will be our office for two days, but we’re always available to help you wherever you are, whenever you’re ready. Get in touch to book a meeting with a member of our international team and let your journey begin!

STEM careers offer exciting, life-changing opportunities. While historically seen as a closed-off field, we’re thrilled to see and support more initiatives making it accessible and inclusive for everyone.

That’s why we were excited to collaborate with Computacenter at Abertay University to inspire the next generation and raise awareness of STEM among children!

Our Sales Director, Iain Tomkinson, shared his thoughts:

“I feel incredibly fortunate about my journey into a channel/tech role. Like most of us, sales and the channel found me, it wasn’t intentional. School careers days certainly didn’t have a tech/STEM focus in my day.

That’s why when Reena Chawla asked if ASM  would support Computacenter with a STEM event at Abertay University to help build awareness of STEM among children, the decision was immediate.

My career in the channel has quite literally changed my life. The opportunity to highlight what a fantastic place the channel is to work and build a career and hopefully open up different avenues into channel/tech via placements, apprenticeships and university courses was incredible.”

With the help of our Senior Business Development Manager, Simon Keilty, we engaged the children by showcasing the technology behind drones—sparking curiosity and inspiring the future tech innovators of tomorrow.

A huge thank you to Reena Chawla and the Computacenter Public Sector/SVAR Team for the invitation, to Karen Adams from SmartSTEMs, and to our vendors Kollective and Endace for providing fantastic merchandise!

Are you looking for a career in STEM?

If you’re passionate about tech and you’re ready for your next challenge check our career page or follow us on LinkedIn to stay updated on all our available opportunities.

We’re delighted to share that ASM  participated in JAL2024 (Journées de l’Achat Hospitalier 2024), organised by Resah. In partnership with Computacenter, we demonstrated our latest solutions at this prestigious event, which brought together key stakeholders in the healthcare procurement sector.

About Resah

Resah (Réseau des Acheteurs Hospitaliers) is a leading French public procurement organisation that specialises in the healthcare sector. Founded to optimise purchasing processes for hospitals and healthcare institutions, Resah has established itself as a central purchasing body that provides comprehensive procurement solutions, consulting services, and training programmes for healthcare professionals across France.

JAL2024: A Hub for Healthcare Procurement Innovation

The Journées de l’Achat Hospitalier (Healthcare Procurement Days) is Resah’s flagship annual event that brings together healthcare procurement specialists, suppliers, and decision-makers from across the healthcare ecosystem. This year’s event focused on addressing current challenges in healthcare procurement, showcasing innovative solutions, and facilitating knowledge exchange through conferences, workshops, and networking opportunities.
JAL2024 covered critical topics including sustainability in healthcare purchasing, digital transformation, and optimisation of healthcare supply chains.

ASM’s Contribution

At JAL2024, the ASM team, alongside our partners at Computacenter, demonstrated how our solutions are helping healthcare institutions optimise their operations and improve patient care. The collaborative approach showcased the strength of our partnership and the comprehensive solutions we can deliver together to the healthcare sector.
The event provided valuable opportunities to connect with industry professionals and we look forward to building on the relationships established during JAL2024.