In this episode of ASM Connected, Sales Director, Iain Tomkinson and Account Director, Stephen Dale meet Inma Martinez, described by Time Magazine as one of the best talents in digital human behaviour. As a digital pioneer and scientist, Inma advises business leaders and governments on digital transformation for competitive advantage and societal progress and is also a published author with her latest book looking at the future of the automotive industry. Inma discusses the tech innovation that’s happening in the automotive industry, what our roads and cities will look like in 10 years’ time, how automotive companies will drive societal change with technology, and how we’re all training the cars of tomorrow every time we use the internet.