Blog, News & Events

Here’s a selection of the latest news, views and insights from industry leaders and experts from across the globe.

6 October 2022

Atos Million Makers Regatta 2022

Recently the ASM team joined Atos for their sixth annual Atos Regatta to raise money for The Princes Trust through their Million Makers scheme.

The Princes Trust is a youth charity that helps young people aged 11 to 30 get into jobs, education and training. Their mission is to transform the lives and build sustainable communities worldwide, with a particular focus on supporting young people into education, employment and enterprise.

Ellie Swinglehurst, Business Development Manager said

“We started the day with a few practice runs, then braved it out on the English Channel. Congratulations to the team for putting together such an incredible event – this truly was the best excuse to get away from our laptops and spend some time with our Atos crew mates in a unique team building experience. Thank you to our very brave team for joining us on the day and supporting a fantastic cause to help transform the lives of young people.”

4 October 2022

Checkmarx Sales Enablement Session

We’d like to thank our partner, Checkmarx for visiting our HQ on Tuesday 4 October and delivering Sales Enablement training to our sales team and providing a buffet lunch. It was great to meet Naseer from the partner success team and discover the latest updates and developments in the Checkmarx One product suite.

Checkmarx is constantly pushing the boundaries of Application Security Testing to make security seamless and simple for the worlds developers and security teams.

Adele Hope-Urwin, Head of Vendor Alliances said

“I’m really excited to host Checkmarx at our head office for our Sales Enablement session. Checkmarx solutions help our customers build tomorrows software securely at speed. It’s really important for the team to engage with our partners through these sessions and educate ourselves on this advanced technology. I can’t wait for the team to learn more about how this great technology can help our customers”.

Naseer Ahmed, Channel Sales Manager at Checkmarx said

“ASM is one of our most valued and trusted partners. Sessions like today allow us to build on our existing partnership in a mutually beneficial way and grow together. I’m a people person and getting in front of the ASM team helps to strengthen personal relationships and work better together. Although our partnership with ASM is in its early stages, I think the future is bright and I’m looking forward to our shared success.”

30 September 2022

ASM Group celebrates 30 years in business

It’s a very exciting time at the ASM Group as we celebrate 30 years in business.

Over the past three decades the business has evolved significantly to predict and support what our customers need. Back in 1992 ASM found a niche in the market providing specific parts to systems integrators to now supplying innovative and disruptive technologies to some of the biggest IT providers around the world.

ASM has always been about our people and many of our fantastic team have been with the business for decades. Our people have worked hard to build relationships with our customers and continue the business growth and we would like to thank our team for their hard work over the years.

As we look ahead to the next 30 years, the future couldn’t be more exciting.

We’d like to extend a huge thanks to the hugely entertaining Magician, Andrew Dean and Spencer May for creating some fantastic caricatures of the team.

29 September 2022

Macmillan Coffee Morning 2022

Today we hosted our coffee morning to raise money for MacMillan Cancer Support.

Macmillan Cancer Support is there to do whatever it takes to support people living with cancer. They raise money to provide vital cancer services, research and campaign to achieve better cancer care, and support the cancer workforce.

We invited individuals from across the business to bring in homemade or shop-bought cakes and sweet treats for the team to enjoy.

The turnout was great and it was great to get the team together and enjoy the tasty treats whilst raising money for an incredibly worthy cause.

Thanks to everyone who brought or baked a cake and donated!

22 September 2022

ASM Thrive 2022

On Thursday 22 September, we held our annual partner event, ASM Thrive, the first in-person partner event in 2 years.

We hosted over 20 vendors, some of whom we’ve partnered with for many years, to more recent relationships fostered over the previous couple of months, and showcased the facilities at our new Cheshire HQ.

Adele Hope-Urwin, Head of Vendor Alliances at ASM said

I’m delighted to be able to host our first in-person Thrive event at our HQ, where we bring our strategic partners together to update and review what we’ve achieved in the first half of our financial year and to plan the second half with structure and focus. This type of engagement is critical to drive business for our partners and support our customer’s needs. I’d like to extend my thanks to the vendors who attended, and I look forward to our continued partnership.

ASM Thrive brings our eco-system of disruptive vendors together to collaborate and discuss future growth plans. We were joined by partners from 7SIGNAL, Camunda, Checkmarx, GoTo, Login VSI, Matrix Booking, Nitro, RealWear, Pro2Col, Seedata, LastPass, Kollective and Rocket Software.

13 September 2022

GoTo deliver Sales Enablement Session to ASM Team

We’d like to extend a huge thank you to the team at GoTo who visited our office to deliver Sales Enablement sessions. We enjoyed meeting the partner team at Goto and learning more about the capabilities of the products and building on our existing strong partnership.

The team enjoyed a lunch provided by Goto through the Wildfire Pizza Company.

Adele Hope-Urwin, Head of Vendor Alliances said

It’s great to host GoTo for our Sales Enablement session at our Cheshire HQ. It’s brilliant to see so many of the team opting to join the meeting.

Goto software is designed to support end-users’ unified communications & collaboration and IT management & support needs.

Liselott Maidment, Senior Partner Manager at Goto said

It’s really important to us to develop our strong partnership with ASM and to understand how we can continue building on our shared successes. Running these Sales Enablement sessions ensures that we continue raising awareness for GoTo across ASM and foster great working relationships.

2 August 2022

Bose Professional deliver first in-person Sales Enablement Session

We’d like to thank Russell Harpham, Enterprise Development Manager from Bose Professional who visited our office to deliver the first in-person Sales Enablement session. The team enjoyed meeting Russell and understanding the Bose Work initiative and developing our partnership further.

Adele Hope-Urwin, Head of Vendor Alliances said

”It was my pleasure to host Bose for the first in-person sales enablement session at our new head office. Bose offer a fantastic product range of high performance audio systems for all environments, to suit all businesses. It was great to learn more about the solutions with such a valuable session for our team”.

30 June 2022

ASM Connect 2022: Unlock Hidden Potential

We recently held ASM Connect 2022 at the Tottenham Hotspur stadium in London and it was great to get our team, customers and vendors back together at an in-person event after such a long time.

During the event our guests heard keynote speeches from Futurists Matthew Griffin and Amelia Kallman sharing insights about how emerging technologies such as AI, the Metaverse, VR, MR and XR will impact the future of work and the customer relationship.

Our visitors also had the opportunity to take part in activities in the prestigious stadium. Many guests were given an exclusive tour of the football ground which proved a fantastic moment for football fans. Some guests even challenged themselves to The Dare Skywalk, ascending the 100 steps leading the stadium’s exposed rooftop walkway and onto the viewing deck 46.8 meters above the pitch!

With the venue being one of the world’s most technologically advanced stadiums it proved a perfect opportunity to showcase the new branding for the ASM Group.

Iain Tomkinson, ASM Sales Director said

“The feedback from the event has been excellent. The Futurists have inspired our guests to think about the future and which technologies will be set to make an impact. I would like to extend my thanks for everyone who attended including our customers and key sponsors. I’m not sure how we’ll top this next year, but we’ll certainly try!”

An event such as ASM Connect 2022 brings our eco-system of disruptive vendors straight to the customer so they can learn about innovative technology first-hand. For this event we hosted Kollective, GoTo, Nitro, 7Signal, Jamf, Checkmarx, Camunda, Primer and Bose Professional.

The event was thoroughly enjoyed by all and we are already looking at where we can host ASM Connect 2023!

27 June 2022

ASM Technologies go Krazy and take home 1st Place at Northwich Krazy Races

ASM took home first place at the very first Northwich Krazy Races!

The day was truly fantastic with over 15,000 people coming together to raise money for Macmillan Cancer Support whilst having a great time. It was wonderful to see so many of the wider ASM team come along with their families to join in with the fun and support our Krazy team.

A huge thanks goes to our Krazy team; John Shorter, who also built our winning kart; our driver Ruta Porwoll and performance team; Julie Blackburn; Theresa Noden and Joanne Royle!

John Shorter, Business Systems Manager at ASM said

“We are thrilled to be winners of the very first Northwich Krazy Races event! We entered the competition to support the local community and the support we received back during the day was incredible. The kart was built from scratch by ourselves over evenings and weekends to resemble a computer mouse and to win 1st place against tough competition at our first event is truly fantastic! Thank you to all involved in the organisation of the event and to all the other teams who made us feel so welcome. A thoroughly enjoyable day was had by all!”