Primer AI

Unlock the Power of Automation for Smarter, Faster Business Operations

Primer is a cutting-edge automation platform designed to help businesses streamline complex financial workflows, optimize operational efficiency, and unlock the full potential of their data. By leveraging advanced AI and machine learning, Primer transforms the way businesses manage their financial processes, offering smarter solutions for reconciliation, payments, data analysis, and much more. With Primer, you can reduce manual work, improve accuracy, and accelerate decision-making, allowing your team to focus on what truly matters.

Transform Your Business Operations with Primer

Primer is the automation platform that helps your business work smarter, faster, and more securely. Unlock the power of AI to streamline financial operations, boost productivity, and drive better business outcomes. Get started today and experience how Primer can revolutionize your workflow and enhance your decision-making.

Interested in learning more?
Contact us today to discover how ASM Technologies can support you with Primer AI. Our team is here and ready to assist you.
ASM Technologies has been fantastic. They are a globally recognised distributor of emerging technologies, and they have worked incredibly hard to introduce our technology to new audiences. Primer is operating in a cutting edge area of artificial intelligence, and the ASM team have spent an incredible amount of time understanding Primer’s technology, and planning our shared business strategy. We already feel like we’re part of the ASM family, and are excited to build a future together and provide industry-leading AI to our joint customers.
Nick Melgaard, Associate Director, Primer AI
I’m really excited to onboard Primer AI as one of ASM Technologies newest Platinum Partners. Their technology gives customers unique access to explore and utilise text and audio information with machine intelligence – in real time! Innovative technology at its best. The team are fantastic to work with and already we’ve had some great successes, with businesses quickly understanding how the technology can add huge value to their organisation. I’m thrilled that we are their partner of choice and can’t wait to continue working together! Watch this space.
Adele Hope-Urwin, Head of Vendor Alliances

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ASM & Primer AI

Top Emerging Technologies for 2022

We talk about Emerging Technology a lot, whether that be on our podcast, ASM Connected or in our day to day work with our customers. During a keynote speech at ASM Connect, Futurist Matt Griffin argued that those who think we’re not living in sci-fi times are wrong, so we decided to explore some of the key emerging tech trends we’ve seen throughout 2022.

Conversations around the newest generation of wireless technology, 5G are happening more frequently as more industries adopt and see benefits. In ASM Connected episode 9, Inma Martinez, Digital Pioneer and AI Scientist shares that anyone offering digital products and services are going to be part of the new telecom industry with technologies such as 5G, Edge and Cloud Computing making up the technology of the new century. 5G differs from 4G and 3G because the benefits go far beyond connecting to a smartphone, and play a vital part in the digital ecosystem of the future.

Want to work from anywhere? With the rise of Virtual Reality (VR), more and more people are successfully thriving in this new digital world. At ASM Connect, Futurist Matt Griffin spoke about the notion of ‘Working from Anywhere’ and how this also extends to working within VR, and not just working away from the traditional office. It seems that everyone is talking about the metaverse and how the internet as we know it will look completely different in the future. Futurist Amelia Kallman in episode 5 of ASM Connected gave us some great insights on what we can expect, such as how it will be a decentralised network of immersive spaces that connect to create one universe. Amelia shared that one of the practical challenges will involve uniting the many spaces which currently exist as a multiverse, such as Fortnite, Roblox and Minecraft, and making them interoperable so users can move from one space to another, like we do with the Internet. There is lots to look forward to with this technology, and who knows, perhaps one day, you’ll be listening to ASM Connected in the metaverse!

Moving onto Synthetic Data, which tends to be most commonly used in the financial services and healthcare industries, is information that’s artificially and algorithmically manufactured and stands in for real life data where there are constraints around using sensitive or regulated information. In series 3, episode 4 of ASM Connected, Simon Godfrey shares insights about the opportunities for public sector organisations to leverage Synthetic Data and Digital Twins to drive better outcomes.

Augmented Reality (AR) is an emerging tech trend that gained popularity during the pandemic when businesses were forced to work remotely. Richard Price spoke about a study conducted in the healthcare sector about patients attitudes to clinicians wearing AR goggles such as Google Glass and Microsoft HoloLens. They found that when clinicians were wearing headsets such as Google Glass, patients weren’t as opposed to them because they were smaller and more discreet, whereas when clinicians wore headsets such as the Microsoft HoloLens patients felt it created a barrier between them and the doctor.

Deepfake technology is frightfully gaining significant traction around the world. This technology leverages machine learning and artificial intelligence to manipulate audio and visual content to replicate someone else’s appearance. Deepfakes can be unbelievably realistic so exercising caution and discretion is paramount. In episode 5 of ASM Connected, series 3, we spoke to Öykü Işık, Professor of Digital Strategy and Cybersecurity at IMD Business School, who shared insights about FakeCatcher, the world’s first real-time deepfake detector, launched by Intel, which detects fake videos with 96% accuracy by looking for clues of what makes someone human, which is subtle blood flow captured in the pixels of a video.

Assisted Reality (aR) is often confused with Augmented Reality (AR) however aR is a reality first, digital second experience. Our partner, RealWear is the world’s leading provider of Assisted Reality wearable devices which connect the modern frontline worker to all the information they need, when they need it. Workers are able to utilise the aR technology to leverage the hands-free verification and visual documentation they need to fulfil their role and don’t risk the same safety concerns linked to bulky hand held equipment.

Finally, Natural Language Processing (NLP). When choosing technology, you should always consider how it helps people to work more efficiently. Our partner, Primer AI are an industry leader in NLP technologies and work with government agencies, financial institutions and more to automate text-based workflows at scale with human level quality. In episode 15 of ASM Connected, Primer AI’s Geoffrey Nicholls MBE and Nick Melgaard spoke about the practical benefits NLP technology can deliver to the defence sector and beyond. Primer AI are experts in addressing some of the National Security use cases such as identifying disinformation campaigns, monitoring global events in real time and responding to cybersecurity attacks.

We’ve really enjoyed working with so many emerging technologies throughout 2022 as well as discovering from our podcast guests about what else we can expect to see in the future. The emerging tech landscape is continuing to grow, but the question is, are you prepared?

ASM Connect 2022: Unlock Hidden Potential

We recently held ASM Connect 2022 at the Tottenham Hotspur stadium in London and it was great to get our team, customers and vendors back together at an in-person event after such a long time.

During the event our guests heard keynote speeches from Futurists Matthew Griffin and Amelia Kallman sharing insights about how emerging technologies such as AI, the Metaverse, VR, MR and XR will impact the future of work and the customer relationship.

Our visitors also had the opportunity to take part in activities in the prestigious stadium. Many guests were given an exclusive tour of the football ground which proved a fantastic moment for football fans. Some guests even challenged themselves to The Dare Skywalk, ascending the 100 steps leading the stadium’s exposed rooftop walkway and onto the viewing deck 46.8 meters above the pitch!

With the venue being one of the world’s most technologically advanced stadiums it proved a perfect opportunity to showcase the new branding for the ASM Group.

Iain Tomkinson, ASM Sales Director said

“The feedback from the event has been excellent. The Futurists have inspired our guests to think about the future and which technologies will be set to make an impact. I would like to extend my thanks for everyone who attended including our customers and key sponsors. I’m not sure how we’ll top this next year, but we’ll certainly try!”

An event such as ASM Connect 2022 brings our eco-system of disruptive vendors straight to the customer so they can learn about innovative technology first-hand. For this event we hosted Kollective, GoTo, Nitro, 7Signal, Jamf, Checkmarx, Camunda, Primer and Bose Professional.

The event was thoroughly enjoyed by all and we are already looking at where we can host ASM Connect 2023!