ASM Attends Computacenter Group Sales Kick Off Event 2025

ASM Technologies is proud to announce the opening of its new North American office in Atlanta, Georgia, a key milestone in the company’s continued global expansion. The new location places ASM at the center of one of the U.S.’s most dynamic technology hubs, reinforcing its commitment to delivering exceptional service and support to clients across the region.

“Establishing a presence in Atlanta allows us to be closer to our U.S.-based partners and clients, providing the same level of expertise and responsiveness that ASM is known for worldwide,” said Iain Tomkinson, CRO of ASM Technologies. “This strategic move reflects our dedication to supporting our customers wherever they operate.”

Atlanta’s thriving technology ecosystem, robust connectivity, and deep talent pool make it an ideal location for ASM’s U.S. headquarters. Proximity to key clients enables closer collaboration and faster response times, while the city’s innovation-driven culture aligns seamlessly with ASM’s vision for growth and excellence.

ASM is also pleased to welcome Del Harris as a key member of the U.S. team. As a proven Sales Manager in the tech sector, Del brings over a decade of experience in SaaS and B2B software sales.

“Del’s leadership and industry insight will be instrumental in driving ASM’s growth in North America,” said Iain Tomkinson. “His commitment to collaboration and growth perfectly embodies ASM’s core values.”

“I’m thrilled to be joining ASM Technologies at such an exciting point in the company’s journey,” said Del Harris, Sales Manager (U.S.). “The launch of our Atlanta office represents a real opportunity to deepen our connections across the U.S. tech community and to bring ASM’s collaborative, customer-focused approach to new markets. Atlanta’s energy and innovation make it the perfect home for our next chapter, and I’m looking forward to working closely with our partners and clients to build something exceptional together.”

The launch of the Atlanta office marks more than an expansion; it’s a strategic investment in ASM Technologies’ global future. The new state-of-the-art office will enhance service delivery for existing clients, foster deeper transatlantic partnerships, and position ASM for continued innovation and success across the U.S. market.

ASM Technologies looks forward to this exciting new chapter, strengthening connections, expanding their reach, and continuing to deliver exceptional value to clients around the world.

ASM Technologies today announced the official opening of its brand-new, state-of-the-art office in Munich, marking a significant milestone in the company’s European growth journey.

This expansion reflects ASM’s long-term commitment to:

• Delivering innovative hardware and software solutions tailored to client needs.
• Helping organisations streamline procurement and manage tail spend more effectively.
• Building lasting in-channel partnerships with vendors and clients in territory.

The new Munich office will serve as a central hub for collaboration, enabling ASM to coordinate more closely with regional teams, share expertise more effectively, and deliver faster, more integrated support for clients across Germany and continental Europe.

Iain Tomkinson, Chief Revenue Officer at ASM Technologies, commented:

Opening our Munich office represents an exciting step forward in ASM’s growth journey. Germany is a key market for us, and this investment reflects our commitment to supporting our clients and partners with local expertise, while driving innovation and efficiency across the channel. Our Munich team will be instrumental in shaping the next chapter of our European expansion.

ASM’s Munich office launch underscores the company’s continued momentum in expanding its international presence, ensuring proximity to key markets, and providing a platform for further innovation and collaboration.

With immense pride, we can announce achieving double digit sales growth for the year ending 31st March. This performance demonstrates not only the strength of our business model but also the ability to adapt in an ever changing and competitive market.

The Power of Partnerships

During the year, we prioritised strengthening and expanding strategic relationships within our partner ecosystem. This focus was driven by our commitment to fostering innovative and disruptive technology which allow us to deliver solutions that address complex challenges and create new opportunities for our customers.

Global Presence and Industry Leadership

Participation in several high-profile events has significantly expanded our reach to international audiences. These engagements consolidate our position as ambassadors for tail spend management and emerging technologies. By showcasing our expertise on global platforms, we have also contributed valuable insights to industry conversations.

Thank You

We extend our thanks to our colleagues for their relentless commitment and innovation, our customers for their trust and loyalty, and our vendors and partners for their collaboration and support throughout the year.

Looking Forward

As we enter the new financial year, we are excited about the opportunities ahead and are confident in our ability to continue our trajectory of growth.
We are focused on being the global leader in tail spend management, Unlocking Hidden Potential for the technology sector through our ecosystem of partnerships and innovative technologies.

At ASM, we are great believers in the power of innovation and we love to talk about Emerging Technologies. As we reflect on our fiscal year 2024-2025 and the latest technological advancements, we’re excited to share some of the groundbreaking technologies we’ve worked with firsthand over the past year.

2024: The Year of AI

It’s impossible to discuss emerging or disruptive technologies without highlighting AI & Machine Learning, which have dominated the tech landscape in 2024.
AI-assisted tools have experienced dramatic improvements in efficiency and productivity, with applications extending to everything from enterprise software to wellness devices and even toothbrushes. We’ve witnessed incredible demonstrations from GoTo, showcasing AI’s transformative power and their ambitious roadmap featuring Agentic AI and Self-Healing AI solutions.
Our long-term partnership with Forum Systems has yielded Quantum Gears, enabling enterprise organisations to harness the capabilities of Large Language Models (LLMs) such as ChatGPT, Claude, and Gemini while safeguarding their sensitive data. Although AI represents a powerful tool for boosting efficiency and automating repetitive tasks, it carries significant risks, including potentially harmful outcomes, biased results, and misuse. Quantum Gears Secure GPT addresses these concerns, allowing businesses to safely reap the benefits of LLMs.

Cybersecurity & Threat Intelligence

As threat actors increasingly leverage AI to enhance their attacks, cybersecurity risks have become more complex and challenging. With a new cyberattack occurring every 39 seconds and countless data points and connections to protect, developing robust, adaptable defence solutions remains paramount.
Throughout 2024, we’ve collaborated with Recorded Future, who provide real-time threat intelligence to safeguard digital assets. Their Intelligence Cloud employs AI-driven analysis to identify and mitigate risks, helping customers stay ahead of emerging threats. Partner vendor Ripjar further leverages this technology to help organisations detect, analyse, and respond to sophisticated attacks.
With phishing and identity-based attacks (credential theft, MFA bypass, AI impersonation fraud) increasing in both frequency and complexity, we’ve witnessed remarkable innovations in password elimination technology. Beyond Identity offers cutting-edge authentication that enhances security while improving user experience—moving beyond traditional MFA and SSO with a secure access platform built for modern teams and modern risks.

Data & Cloud Innovation

The methods organisations use to store, access, and leverage information are rapidly evolving, making Data & Cloud innovations essential across all industries. Despite significant advancements, data experts suggest numerous untapped opportunities remain for organisations to leverage cloud-native solutions for better outcomes.
Our strategic vendor Immuta enables secure and compliant data access for enterprises, addressing critical concerns regarding data privacy and regulatory compliance. Meanwhile, Panzura is revolutionising hybrid cloud file services by managing unstructured data at scale, allowing organisations to maintain control while benefiting from cloud elasticity.

Software Development & IT Management

Digital transformation remains a top priority for businesses worldwide, keeping the software development sector perpetually dynamic. Industry leaders emphasise developer productivity and the significant impact of modern tools and AI on software quality and delivery speed.
Altova continues to simplify XML, data integration, and mobile app development, while Nagios sets the standard for IT infrastructure monitoring and observability. Azul’s advancement of Java performance for cloud enterprises demonstrates how established technologies are evolving to meet contemporary challenges.Java underpins many well-known products, including Netflix and Minecraft, and is utilised by enterprise organisations across gaming, finance, and government sectors. Application performance and cost management are crucial in the modern enterprise environment, and Azul has helped numerous strategic customers optimise spending, enhance performance, and strengthen security—truly disrupting in this space.
JetBrains continues to evolve and innovate, helping developers minimise friction across teams while integrating their AI Assistant to provide context-aware artificial intelligence directly within IDEs. This technology seamlessly integrates into development workflows, comprehending both code and context.

Business Communication & IT Support

Workplace collaboration technologies are dramatically reshaping how teams work together, leveraging integrated solutions to streamline operations across distributed teams. GoTo has led this transformation, providing comprehensive communication and IT support solutions optimised for hybrid work environments. Similarly, Kollective Technology enhances enterprise video distribution and observability with ECDN solutions, addressing the growing demand for high-quality video communication at scale across global organisations.

Device Management & Document Processing

Solutions continue to evolve in response to the growing prevalence of connected devices in enterprise settings. Our partner Corellium provides a powerful virtual hardware platform for developers and security researchers to build accurate virtual devices for iOS, Android, and IoT. This technology supports software development, testing, and security analysis without relying on physical hardware. Meanwhile, Nitro advances document workflows with PDF editing and e-signature capabilities, addressing the ongoing need for digital document management in modern businesses.

We’re Ready for 2025

We’ve thoroughly enjoyed working with numerous emerging technologies throughout 2024 (too many to list them all) while discovering trends and innovations we can expect to see in the future. The emerging tech landscape continues to expand rapidly—but the question remains: are you prepared?

Team ASM recently had the pleasure of attending the CDW Elevate Sales Conference 2025 in Brighton, an event that proved to be both productive and memorable for all involved.

Networking with Industry Leaders

The conference provided an exceptional platform for our team to reconnect with the broader CDW community and engage with innovative thinkers shaping the technology landscape. These face-to-face interactions reinforced existing partnerships and opened doors to new collaborative opportunities.

Our Golden Ticket Initiative

To add a touch of excitement, we introduced a special initiative at the ASM stand. Each visitor received a chocolate bar, with five lucky attendees discovering golden tickets hidden inside. This playful nod to a classic tale brought smiles and created a buzz around our presence at the event!

Looking Forward to Next Year

We’d like to thank to the entire CDW team for their continued trust and collaborative spirit. The success of this year’s conference has already got us looking forward to next year’s event!

STEM careers offer exciting, life-changing opportunities. While historically seen as a closed-off field, we’re thrilled to see and support more initiatives making it accessible and inclusive for everyone.

That’s why we were excited to collaborate with Computacenter at Abertay University to inspire the next generation and raise awareness of STEM among children!

Our Sales Director, Iain Tomkinson, shared his thoughts:

“I feel incredibly fortunate about my journey into a channel/tech role. Like most of us, sales and the channel found me, it wasn’t intentional. School careers days certainly didn’t have a tech/STEM focus in my day.

That’s why when Reena Chawla asked if ASM  would support Computacenter with a STEM event at Abertay University to help build awareness of STEM among children, the decision was immediate.

My career in the channel has quite literally changed my life. The opportunity to highlight what a fantastic place the channel is to work and build a career and hopefully open up different avenues into channel/tech via placements, apprenticeships and university courses was incredible.”

With the help of our Senior Business Development Manager, Simon Keilty, we engaged the children by showcasing the technology behind drones—sparking curiosity and inspiring the future tech innovators of tomorrow.

A huge thank you to Reena Chawla and the Computacenter Public Sector/SVAR Team for the invitation, to Karen Adams from SmartSTEMs, and to our vendors Kollective and Endace for providing fantastic merchandise!

Are you looking for a career in STEM?

If you’re passionate about tech and you’re ready for your next challenge check our career page or follow us on LinkedIn to stay updated on all our available opportunities.

We’re delighted to share that ASM  participated in JAL2024 (Journées de l’Achat Hospitalier 2024), organised by Resah. In partnership with Computacenter, we demonstrated our latest solutions at this prestigious event, which brought together key stakeholders in the healthcare procurement sector.

About Resah

Resah (Réseau des Acheteurs Hospitaliers) is a leading French public procurement organisation that specialises in the healthcare sector. Founded to optimise purchasing processes for hospitals and healthcare institutions, Resah has established itself as a central purchasing body that provides comprehensive procurement solutions, consulting services, and training programmes for healthcare professionals across France.

JAL2024: A Hub for Healthcare Procurement Innovation

The Journées de l’Achat Hospitalier (Healthcare Procurement Days) is Resah’s flagship annual event that brings together healthcare procurement specialists, suppliers, and decision-makers from across the healthcare ecosystem. This year’s event focused on addressing current challenges in healthcare procurement, showcasing innovative solutions, and facilitating knowledge exchange through conferences, workshops, and networking opportunities.
JAL2024 covered critical topics including sustainability in healthcare purchasing, digital transformation, and optimisation of healthcare supply chains.

ASM’s Contribution

At JAL2024, the ASM team, alongside our partners at Computacenter, demonstrated how our solutions are helping healthcare institutions optimise their operations and improve patient care. The collaborative approach showcased the strength of our partnership and the comprehensive solutions we can deliver together to the healthcare sector.
The event provided valuable opportunities to connect with industry professionals and we look forward to building on the relationships established during JAL2024.

Yesterday marked an important milestone in our Customer Centricity Programme as we welcomed Steve Mayo, Senior Framework Specialist at Computacenter, to ASM headquarters. Steve’s visit highlighted the growing strategic alliance between our organisations and provided valuable insights for our team.

A Journey of Collaboration

During his engaging presentation, Steve walked us through the evolution of the ASM-Computacenter partnership, showcasing the significant milestones we’ve achieved together. His perspective as a Senior Framework Specialist offered our team a comprehensive view of how our collaborative efforts have created value for clients across various sectors.

Celebrating Shared Success

The session wasn’t just informative—it was a celebration of what can be accomplished through dedicated partnership. Steve highlighted several key successes that demonstrate the strength of our alliance:

• Strategic alignment on major client initiatives
• Collaborative problem-solving approaches
• Innovative solutions developed through combined expertise

Looking Forward

This visit reinforces our commitment to customer-centric collaboration. The insights shared during Steve’s presentation will undoubtedly inform our approach as we continue to build on this valuable partnership.
We thank Steve Mayo and Computacenter for sharing time and expertise with the ASM team. We’re excited about the future possibilities as we strengthen our relationship with Computacenter and continue delivering exceptional value to our clients.

We are pleased to announce our attendance to the Softcat Kick Off Event in partnership with our partner vendor Vimeo.

Partnering with Vimeo

Vimeo is the leading online video platform for hosting, creating, editing, sharing, and streaming high-quality videos for businesses, creatives, and brands.

A few highlights from our partnership:

• In the UK, a financial advisory firm used Vimeo to create personalised video portfolios, leading to higher client engagement and trust.
• In France, a major banking institution utilised Vimeo for employee training videos, improving knowledge retention and learning efficiency.
• In Germany, a leading financial services provider leveraged Vimeo to securely deliver on-demand video updates on market trends and investment strategies to clients.

Come say hi

If you’re attending, don’t forget to swing by and say hi – we’d love to catch up. Plus, you could be in with a chance to win an exciting prize!

Can’t make it to the event? Connect with us on LinkedIn or get in touch to book a meeting.

Yesterday marked a significant milestone for ASM Technologies Limited as we welcomed Emily Pinkham, Associate Supplier Manager from CDW UK to our headquarters for our very first “Bring Your Customer to Work Day” event. This innovative initiative represents our commitment to strengthening customer relationships and fostering mutual understanding between our team and the partners we serve.

Engaging Sessions and Meaningful Conversations

The day featured several dynamic sessions where our team members had the opportunity to engage directly with Emily, asking thoughtful questions and participating in productive discussions. These interactions proved invaluable, offering fresh perspectives that will undoubtedly enhance how we approach our customer relationships moving forward.

An Enthusiastic Response

Emily’s session was received with great interest by our team:

“A fantastic insight into the great work we at ASM Technologies Limited and CDW UK are doing together.”

Ben Mudge, Head of Software Sales

“It was great to hear about the evolution of the CDW – ASM relationship and for ASMs supporting functions to understand why their hard work matters.”

Joseph Nield, UK Sales Manager

Looking Ahead

We extend our heartfelt gratitude to Emily Pinkham and everyone at CDW UK for their participation in this event. This collaboration exemplifies the power of partnership and the value of bringing customers and service providers closer together. Stay tuned to see who will join us next!

ASM Technologies were very pleased to attend Trustmarque Fusion 2024 which took place at the Vox Conference Centre in Birmingham. The conference welcomes valued partners and is a fantastic opportunity to showcase the disruptive and innovative technologies ASM can provide to our customers and their end users.

Business Development Manager for Trustmarque, Helen Stokes-Bellamy attended the event on 12 June and said

“Fusion 2024 was a fantastic event for ASM. It offered us an opportunity to showcase the innovative technologies we can provide to Trustmarque and their customers. I’m really excited about continuing to work with the team in the future.”

We were thrilled to host our strategic partner, Nitro for our June Sales Enablement session at our HQ. Thanks to Nick Howells, UK&I, ME & Africa Channel Lead at Nitro for the engaging and enjoyable sessions.

Nitro is a global document productivity software company accelerating digital transformation in a world that demands the ability to work from anywhere, anytime, on any device. Nitro enables organisations to drive better business outcomes through 100% digital document processes and fast, efficient workflows.

Adele Hope-Urwin, Head of Vendor Alliances and Business Development said:

“I’m really excited to host Nitro at our head office for our Sales Enablement session. It’s really important for the team to engage with our partners through these sessions and educate ourselves on technologies that benefits our customers and their end users”.

ASM Technologies were very pleased to attend SCC Engage 2024 which took place at the Silverstone Circuit. As a core fixture in our event calendar, the conference welcomes valued partners and is fantastic opportunity to showcase disruptive and innovative technology.

Business Development Manager for SCC, Agne Miezinyte attended the event on 23 May and said

“SCC Engage 2024 was an amazing event showcasing business and innovative technologies synergy. The event provided many opportunities for networking and discussions on how we can strengthen our partnership and work in collaboration on delivering technology solutions.”

On Wednesday 15 May, we held our annual partner event, ASM Thrive, celebrating success over the past year and looking deeper into growth plans for the future.

We hosted our strategic vendors at our Cheshire HQ before heading to Arley Hall and Gardens. This stunning venue, nestled in the heart of Cheshire, has been the backdrop for numerous hit series, including Peaky Blinders and Netflix’s Fool Me Once.

Adele Hope-Urwin, Head of Vendor Alliances and Business Development at ASM said “A huge thank you to all our partners who joined us to hear about our strategy and how we can continue to grow together. It was great to see so many of our partners join us at such an iconic location in Arley Hall.”

ASM Thrive brings our eco-system of disruptive vendors together to collaborate, network and discuss future growth plans. We were joined by partners from Azul, Data Track Technology Ltd, Flashpoint, Getac UK, GoTo, Kollective, Nitro, Roc Search, Vimeo and Vuzix.