We strive to do business, better


At ASM we seek to build a growing, profitable and responsible company that does the right thing for our stakeholders and future generations.

We strive to do business, better

We actively support the UN Sustainable Development Goals and are specifically focused on the elements where we can take meaningful action given the nature of our business.


We have committed to:

Achieve net zero greenhouse gas emissions by 2039: 11 years ahead of the UN Paris Agreement on Climate Change.

Reduce Scope 1 and Scope 2 emissions by 50% by 2025 and 75% by 2030.

Our targets have been independently validated by the Science Based Targets initiative (SBTi).

Furthermore, we have pledged to:

  • Engage with all our partners to achieve our reduction targets.
  • Maintain ISO14001 accreditation demonstrating our effective environmental management system.
  • Continue to deliver a transparent and measurable sustainability strategy, owned at Board level, involving all stakeholders.

Recognising that decarbonising our complex value chain will be a journey, we have offset 100% of our footprint making us net carbon neutral.

What we are doing

Our journey so far...

100% electric

company car fleet

EV chargers

installed at head office

Indoor plants





energy used


consumption reduced


bubble wrap and recycling plastic packaging


with an energy consultant

Our eco partner

We work with positive planet to help calculate and validate our carbon footprint. For more information on positive planet click the link.


We believe in engaging and investing in our local community.

Supporting Local Charities

Each year we commit to raising money for a charity chosen by our colleagues which delivers a positive social impact on our community.

Supporting Local Events

Funding charity events such as the Krazy Races is crucial because it allows us to support important causes, raise awareness and foster community involvement.

Supporting Local People

ASM Academy is more than just a training centre, it’s a catalyst for personal and professional growth. We understand the unique challenges faced by individuals seeking to enter the tech industry, and we are committed to providing accessible pathways to success. By partnering with local organisations, educational institutions, and aspiring tech enthusiasts, we are actively shaping a brighter future together.

Supporting Diversity

We embrace the power of diversity. Recognising that it is not only a driving force behind innovation and creativity, but also a fundamental element that strengthens our organisation.

Our total workforce split
Our senior management team


Governance is owned by the Board of directors who determine the framework for decision making, accountability and culture within the business.



19 August 2023

ASM HQ built with sustainability at the forefront

The ASM Group are committed to ensuring ongoing consideration to the environment in all aspects of our operations and this began in 2005, when we were one of the first companies in the industry to complete the IS014001 accreditation, long before the environmental impact of business operations was widely understood by organisations.

We installed an array of solar panels on the roof of the building which power around half of our daily electricity usage and have generated over 43 MW of energy. We also removed the use of electric kettles and instead opted for Quooker taps which are significantly more energy and water efficient.

We continued our ongoing pledge to sustainability by installing electric car charging points to promote the use of electric and hybrid vehicles, in addition to reducing the amount of printers around the building and adopting a paperless office. Numerous trees were planted around the site to create a greener space for our team to enjoy whilst also considering the environmental benefits. To further improve our energy efficiency, we opted for energy saving, motion detection indoor lighting which dim based on the brightness outside, coupled with energy saving LED lights in the carpark.

We’re proud of the collaborative and sustainable environment we’ve created for our team which supports the ESG goals across the ASM Group for the future.