Leanne Ogden shortlisted at the CRN Women in Channel Awards

October 8, 2020

At ASM, we are extremely proud of our workforce and are committed to developing skills and experiences across the team. Investing in our people is a vital part of the culture at ASM and lends itself to our core values as our people are our greatest asset and make all the difference. Our team is made up of driven individuals who are constantly contributing and adding to the wider team. Our dedication and determination mean that we can best serve our clients and generate real long-term value and benefits.

We are exceptionally proud of Leanne Ogden, Head of Business Development for being shortlisted as a finalist for CRN’s Women in Channel awards Outstanding Returner category. For this category, the judges were looking for someone who has been inspirational in returning successfully to a career. In this blog, we allow our readers to get to know the woman behind the nomination and gain an understanding of Leanne’s personal and professional journey so far.

Tell us about your role at ASM?

As Head of Business Development, I am responsible for managing the growth and development of our reseller account base and the external team. We pride ourselves on building and maintaining strong relationships with our key clients, helping our customers to explore the latest emerging technologies within the market to save our customers money and disrupt the status quo. As a team we look at innovative ways to add value to our existing clients using our extensive partner network to offer new opportunities. A typical week (pre Covid) for myself and the team involved four days a week on client sites. I think I speak for all the team when I say that we each thrive off the variety the role brings and the need to be ready, think on your feet and to expect the unexpected.

What led you to this career?

My mum. She is truly the inspiration for pretty much everything that I have achieved. Without her I am not sure what I would have chosen as a career. It’s true to say that I never really had any burning desire to work in the channel, in the beginning I just needed a job, and to quote my mum at the time “a proper job”. When I was offered my first job in IT, initially I declined it as I was scared. Scared that I couldn’t do it, scared of the unknown, scared that as a 21-year-old girl, I wouldn’t succeed. It was at this point that my mum stepped in with her words of wisdom and gave me the encouragement I needed and assured me that I could do it and would be successful. Fast forward 16 years and I absolutely love working in the channel – no two days are ever the same and I thrive in a fast-paced environment and working with ever evolving technologies. I only hope that one day I can be just as good an inspiration to my daughter.

Tell us about an accomplishment that you are proud of?

I have worked on several of ASMs key accounts, but my biggest achievement to date must be taking one of those accounts from a relatively small spend with ASM to now being our largest customer, transacting across multiple countries. Whilst this took around 12 – 18 months to achieve I loved every minute of it. There were lots of early mornings, late nights and overnight stays but there is no better feeling than living and breathing the success as it happens over time.

What personality trait do you most credit your success to and why?

I am a very organised person and believe that my approach to life and work have helped me to build a successful career. Whilst trying to juggle a busy work and home life, organisation is critical. In my role, I often have multiple deadlines to meet whilst supervising the team and managing my own account base so being organised enables me to work through my never ending to do list.

Good luck to Leanne as a finalist for the Outstanding Returner award at the CRN Women in Channel awards – we have full faith in you and look forward to watching you continue to grow in what will be an exciting future at ASM.

News, Insights & Knowledge

What’s New?

Here’s a selection of the latest news, views and insights from industry leaders and experts from across the globe.


Nitro Sales Enablement Session

We were thrilled to host our strategic partner, Nitro for our June Sales Enablement session at our HQ. Thanks to Nick Howells, UK&I, ME & Africa Channel Lead at Nitro for the engaging and enjoyable sessions.

Nitro is a global document productivity software company accelerating digital transformation in a world that demands the ability to work from anywhere, anytime, on any device. Nitro enables organisations to drive better business outcomes through 100% digital document processes and fast, efficient workflows.

Adele Hope-Urwin, Head of Vendor Alliances and Business Development said:

“I’m really excited to host Nitro at our head office for our Sales Enablement session. It’s really important for the team to engage with our partners through these sessions and educate ourselves on technologies that benefits our customers and their end users”.

Community, Sustainability, Volunteering

Volunteering in May

Last month even more of our colleagues spent a day volunteering in the community.

Firstly, a team of colleagues supported Alder Hey Children’s Hospital during the Oli’s Safari Walk. The event was a 10k walk for all the family at Knowsley Safari Park and we supported by marshalling the event and handing out medals at the end of the walk. The event was the biggest yet and a great success, raising over £60,000.

On a beautiful day in May another team rolled up their sleeves to lend a helping hand at The Very Green Grocery. The grocery is a community project based in Northwich and promotes sustainability and reducing food waste. The team worked hard for the day tidying up their garden, weeding and planting.

We’re really proud of our colleagues who supported the charities, especially with such fantastic feedback from the charity organisers.

All of our colleagues are able to take a day volunteering to give back to our community, so keep an eye out to see what the teams get up to next.

Volunteering, Sustainability

Volunteering in our community

As part of an ongoing review of our colleague benefits, ASM launched a paid volunteering option recently and it has been fantastic to see our teams embrace this by getting involved in supporting local charities last week.

On Wednesday some of the team spent the day at the Cheshire Wildlife Trust Wildflower Nursery and were even lucky enough for it to be a nice sunny day. The charity aims to grow 50,000 trees (over 36 species) to help restore Cheshire’s meadows. Our team supported with lots of jobs including planting, weeding and even moving trees!

Later in the week more of our team were on hand to help our charity partner, Alder Hey Children’s Charity. The charity had taken delivery of 18,000 toy elephants so our team got their steps in moving the boxes up two flights of stairs ready to be sold and make money for this very worthy cause.

In line with our value ‘We Care’, all of our colleagues are able to take a day volunteering to give back to our community.

News & Events, Sustainability

ASM becomes net carbon neutral

At ASM we have committed to be a carbon neutral business by offsetting 100% of our footprint.

Through the United Nations Framework Convention on Climate Change, one scheme we are supporting is the Maibarara Geothermal Power Project in the Philippines.

The initiative comprises two geothermal power plants supplying electricity in the Philippines, with a third plant planned to be added within the next three years which will increase power generation by a further 60%.

ASM has chosen to support this project because geothermal power is less common than the traditional forms of reusable energy which requires innovation and emerging technologies to harvest the potential of the natural power of volcanoes.

By supporting missions such as this we are driving sustainable activities both in our direct environment but also globally, protecting the future for all.

In addition to being a carbon neutral business, ASM continues on the journey of decarbonising our complex value chain in line with our targets validated by the Science Based Targets initiative.

We strive to do business, better.

News & Events, Sustainability

Green team launched to drive Sustainability

At ASM we are continually seeking to build a growing, profitable and responsible company that does the right thing for our stakeholders and future generations within the IT Channel and our communities.

We have launched the Green Team to invite volunteers from across the business to help drive our Environment and Sustainability strategy. By involving and empowering our colleagues, we are accountable and focussed on making real change for the future.

Our Green Team act as Champions across the business to make Sustainability a part of everyday life. The team meet monthly to share ideas, discuss relevant issues and provide progress updates on our commitments.

Keep an eye out for how our Green Team are making a difference.

We strive to do business, better.


International Men’s Day 2023

At ASM we’re recognising International Men’s Day by celebrating the positive value men bring to the world, their families and communities, highlighting our positive role models whilst also raising awareness of men’s well-being.

This year’s theme is Zero Male Suicide as men are three times more likely than women to die by suicide. We can all help address this crisis by encouraging men to reach out for support with their mental health.

We invited all colleagues to a fantastic webinar with ANDYSMANCLUB. ANDYSMANCLUB are a men’s suicide prevention charity, offering free-to-attend peer-to-peer support groups in person and online. Their purpose is to end the stigma surrounding men’s mental health and help men through the power of conversation.

By encouraging the power of conversation, be it a quick chat, a more formal check-in, or a shared story, together we can make a difference.



Tree planting in Malawi

At ASM we are continuing to build a growing, profitable and responsible company that does the right thing for our stakeholders and future generations.

We recognise that decarbonising our complex value chain will be a journey and we are committed to offset 100% of our footprint making us net carbon neutral through a number of projects.

We have planted 10 trees per colleague through Ripple Africa, a charity supporting communities to achieve a sustainable future.

Their tree planting project is one of the largest and most successful tree planting projects in Malawi, providing a long-term solution to fighting deforestation in Africa caused by the destruction of indigenous forest. For every 10 trees they plant one tonne of carbon is absorbed from the atmosphere.

Sustainability, Volunteering

Volunteering with the Scouts

At ASM we’re committed to supporting our community and all our colleagues can take a day out of the business to volunteer for charities or community organisations.

Our Finance team have recently been busy supporting a local Scout group. The store room had become so full of equipment that it was no longer organised or safe to continue their Beaver Scout and Cub Scout sessions. Our team of volunteers took an inventory of the equipment, cleaned items where needed and organised the space.

Organising the space has allowed a clearer view for the leaders to plan fun sessions that provide skills for life.


Vuzix Sales Enablement Session

We were thrilled to host our partner, Vuzix for our November Sales Enablement session at our HQ. Thanks to Jonathan Nelson, Strategic Sales Manager at Vuzix for the engaging and enjoyable session.

Vuzix connects the modern deskless workforce with Assisted and Augmented Reality (aR and AR) wearable technology, providing high-performance smart glasses that enable see-what-I-see remote guidance, teleconferencing, IOT visualisation and digital work instructions.

Adele Hope-Urwin, Head of Vendor Alliances said:

“I am thrilled to have secured our partnership with Vuzix and to add their assisted reality products to our vendor portfolio. As our newest vendor partnership, I’m excited to host Vuzix at our Cheshire HQ for an engaging training session with our sales team”.

Jonathan Nelson, Strategic Sales Manager at Vuzix said:

“We’re really excited to add ASM as a value added partner and are looking forward to sharing our skills and knowledge to continue to innovate and offer an exceptional customer experience to our customers”.