S02 EP1 – Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems at Forrester.

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Series 2 of the ASM Connected podcast kicks off with Jay McBain, Principal Analyst, Channels, Partnerships & Ecosystems at Forrester and 2021 Channel Influencer of the Year.

Our hosts Iain Tomkinson and Stephen Dale chat with Jay who shares insights from around the industry, gives his thoughts on how the US channel differs to Europe and the increasing need to be agile. This is an episode you won’t want to miss.

Topics discussed in this episode.

  • 1.29 – Have channel roles changed forever after the pandemic?
  • 4.14 – How the take up of emerging and innovative technology will impact the channel moving forward.
  • 10.53 – The need to be agile today in the channel and who’s getting it right and who’s getting it wrong?
  • 15.36 – Change of buying/ payment model to subscription based.
  • 19.32 – Ecosystems, platforms, and marketplaces.
  • 28.02 – The difference between the US channel and the European channel.

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