Unlock Hidden Potential

We help our partners access innovative and emerging technologies that facilitate genuine business growth.

Grow Your Business

What We Do

ASM unlocks your hidden potential. Whether that be from making savings on your tail spend, uncovering new opportunities or introducing you to the latest technology, ASM can be the vehicle that drives your business forward.

Tail Spend

Unleash the potential in your existing supply chain, uncover savings efficiencies and opportunities for growth.


Our focus on emerging tech helps our partners to deliver innovation and generate more engaging conversations with end customers.


ASM’s ecosystem of emerging tech vendors adds value to your business, improving innovation, client engagement and overall value proposition.


ASM leverages proven and emerging technologies launching the next generation of business software, hardware and services to the EMEA marketplace.

Who We Are

Over 30 Years In The Making

ASM are the experts in tail spend management and emerging tech distribution. We’re passionate about new technologies with a fantastic reputation for delivery. Founded in 1992, ASM is an international company with offices in the United Kingdom, France & Germany. We partner with the world’s largest Resellers and Systems Integrators to bring them the best technologies from Gartner leaders, challengers and innovators.

Who We Work With

Our Customers

ASM works with companies across the globe to unlock their potential in the fast moving technology sector. Work with ASM and you’ll be in very good company.



ASM Connected

Don’t miss out on the ASM Connected Podcast where we talk with industry leaders and experts to gain future insights and knowledge to keep you one step ahead on the competition.

News, Insights & Knowledge

What’s New?

Here’s a selection of the latest news, views and insights from industry leaders and experts from across the globe.

News & Events

ASM Emerging Tech Industry Update

ASM Technologies were very pleased to host CDW at our HQ for our Emerging Tech Industry Update.

We had sessions throughout the day showcasing ASM’s emerging, disruptive and innovative vendor partners GoTo, Azul, Vuzix & Nitro, and sharing the technologies and trends we are seeing in the industry.

Senior Business Development Manager, Sam Scott said

“The day has been extremely rewarding. I feel blessed to have so many people from CDW spend their precious time with the team at ASM, learning a little bit more about what we do in emerging tech and innovative and disruptive technologies.”


International Men’s Day 2023

At ASM we’re recognising International Men’s Day by celebrating the positive value men bring to the world, their families and communities, highlighting our positive role models whilst also raising awareness of men’s well-being.

This year’s theme is Zero Male Suicide as men are three times more likely than women to die by suicide. We can all help address this crisis by encouraging men to reach out for support with their mental health.

We invited all colleagues to a fantastic webinar with ANDYSMANCLUB. ANDYSMANCLUB are a men’s suicide prevention charity, offering free-to-attend peer-to-peer support groups in person and online. Their purpose is to end the stigma surrounding men’s mental health and help men through the power of conversation.

By encouraging the power of conversation, be it a quick chat, a more formal check-in, or a shared story, together we can make a difference.


News & Events

ASM attends SCC Mid Year Kick Off

ASM Technologies were very pleased to attend the SCC Mid Year Kick Off 2023 which took place at De Vere Cotswold Water Park. The conference welcomes valued partners and is fantastic opportunity to showcase disruptive and innovative technology.

Business Development Manager for SCC, Ed Clark attended the event on 17 November and said

“Events like this are a fantastic way to catch up with the wider SCC team and have conversations about the exciting and innovative technology we can offer at ASM.”


Tree planting in Malawi

At ASM we are continuing to build a growing, profitable and responsible company that does the right thing for our stakeholders and future generations.

We recognise that decarbonising our complex value chain will be a journey and we are committed to offset 100% of our footprint making us net carbon neutral through a number of projects.

We have planted 10 trees per colleague through Ripple Africa, a charity supporting communities to achieve a sustainable future.

Their tree planting project is one of the largest and most successful tree planting projects in Malawi, providing a long-term solution to fighting deforestation in Africa caused by the destruction of indigenous forest. For every 10 trees they plant one tonne of carbon is absorbed from the atmosphere.

Sustainability, Volunteering

Volunteering with the Scouts

At ASM we’re committed to supporting our community and all our colleagues can take a day out of the business to volunteer for charities or community organisations.

Our Finance team have recently been busy supporting a local Scout group. The store room had become so full of equipment that it was no longer organised or safe to continue their Beaver Scout and Cub Scout sessions. Our team of volunteers took an inventory of the equipment, cleaned items where needed and organised the space.

Organising the space has allowed a clearer view for the leaders to plan fun sessions that provide skills for life.


Vuzix Sales Enablement Session

We were thrilled to host our partner, Vuzix for our November Sales Enablement session at our HQ. Thanks to Jonathan Nelson, Strategic Sales Manager at Vuzix for the engaging and enjoyable session.

Vuzix connects the modern deskless workforce with Assisted and Augmented Reality (aR and AR) wearable technology, providing high-performance smart glasses that enable see-what-I-see remote guidance, teleconferencing, IOT visualisation and digital work instructions.

Adele Hope-Urwin, Head of Vendor Alliances said:

“I am thrilled to have secured our partnership with Vuzix and to add their assisted reality products to our vendor portfolio. As our newest vendor partnership, I’m excited to host Vuzix at our Cheshire HQ for an engaging training session with our sales team”.

Jonathan Nelson, Strategic Sales Manager at Vuzix said:

“We’re really excited to add ASM as a value added partner and are looking forward to sharing our skills and knowledge to continue to innovate and offer an exceptional customer experience to our customers”.