Unlock Hidden Potential

We help our partners access innovative and emerging technologies that facilitate genuine business growth.

Grow Your Business

What We Do

ASM unlocks your hidden potential. Whether that be from making savings on your tail spend, uncovering new opportunities or introducing you to the latest technology, ASM can be the vehicle that drives your business forward.

Tail Spend

Unleash the potential in your existing supply chain, uncover savings efficiencies and opportunities for growth.


Our focus on emerging tech helps our partners to deliver innovation and generate more engaging conversations with end customers.


ASM’s ecosystem of emerging tech vendors adds value to your business, improving innovation, client engagement and overall value proposition.


ASM leverages proven and emerging technologies launching the next generation of business software, hardware and services to the EMEA marketplace.

Who We Are

Over 30 Years In The Making

ASM are the experts in tail spend management and emerging tech distribution. We’re passionate about new technologies with a fantastic reputation for delivery. Founded in 1992, ASM is an international company with offices in the United Kingdom, France & Germany. We partner with the world’s largest Resellers and Systems Integrators to bring them the best technologies from Gartner leaders, challengers and innovators.

Who We Work With

Our Customers

ASM works with companies across the globe to unlock their potential in the fast moving technology sector. Work with ASM and you’ll be in very good company.



ASM Connected

Don’t miss out on the ASM Connected Podcast where we talk with industry leaders and experts to gain future insights and knowledge to keep you one step ahead on the competition.

News, Insights & Knowledge

What’s New?

Here’s a selection of the latest news, views and insights from industry leaders and experts from across the globe.

News & Events

ASM attends Trustmarque Fusion 2024

ASM Technologies were very pleased to attend Trustmarque Fusion 2024 which took place at the Vox Conference Centre in Birmingham. The conference welcomes valued partners and is a fantastic opportunity to showcase the disruptive and innovative technologies ASM can provide to our customers and their end users.

Business Development Manager for Trustmarque, Helen Stokes-Bellamy attended the event on 12 June and said

“Fusion 2024 was a fantastic event for ASM. It offered us an opportunity to showcase the innovative technologies we can provide to Trustmarque and their customers. I’m really excited about continuing to work with the team in the future.”


Nitro Sales Enablement Session

We were thrilled to host our strategic partner, Nitro for our June Sales Enablement session at our HQ. Thanks to Nick Howells, UK&I, ME & Africa Channel Lead at Nitro for the engaging and enjoyable sessions.

Nitro is a global document productivity software company accelerating digital transformation in a world that demands the ability to work from anywhere, anytime, on any device. Nitro enables organisations to drive better business outcomes through 100% digital document processes and fast, efficient workflows.

Adele Hope-Urwin, Head of Vendor Alliances and Business Development said:

“I’m really excited to host Nitro at our head office for our Sales Enablement session. It’s really important for the team to engage with our partners through these sessions and educate ourselves on technologies that benefits our customers and their end users”.

Community, Sustainability, Volunteering

Volunteering in May

Last month even more of our colleagues spent a day volunteering in the community.

Firstly, a team of colleagues supported Alder Hey Children’s Hospital during the Oli’s Safari Walk. The event was a 10k walk for all the family at Knowsley Safari Park and we supported by marshalling the event and handing out medals at the end of the walk. The event was the biggest yet and a great success, raising over £60,000.

On a beautiful day in May another team rolled up their sleeves to lend a helping hand at The Very Green Grocery. The grocery is a community project based in Northwich and promotes sustainability and reducing food waste. The team worked hard for the day tidying up their garden, weeding and planting.

We’re really proud of our colleagues who supported the charities, especially with such fantastic feedback from the charity organisers.

All of our colleagues are able to take a day volunteering to give back to our community, so keep an eye out to see what the teams get up to next.

News & Events

ASM attends SCC Engage 2024

ASM Technologies were very pleased to attend SCC Engage 2024 which took place at the Silverstone Circuit. As a core fixture in our event calendar, the conference welcomes valued partners and is fantastic opportunity to showcase disruptive and innovative technology.

Business Development Manager for SCC, Agne Miezinyte attended the event on 23 May and said

“SCC Engage 2024 was an amazing event showcasing business and innovative technologies synergy. The event provided many opportunities for networking and discussions on how we can strengthen our partnership and work in collaboration on delivering technology solutions.”

News & Events

ASM Thrive 2024

On Wednesday 15 May, we held our annual partner event, ASM Thrive, celebrating success over the past year and looking deeper into growth plans for the future.

We hosted our strategic vendors at our Cheshire HQ before heading to Arley Hall and Gardens. This stunning venue, nestled in the heart of Cheshire, has been the backdrop for numerous hit series, including Peaky Blinders and Netflix’s Fool Me Once.

Adele Hope-Urwin, Head of Vendor Alliances and Business Development at ASM said “A huge thank you to all our partners who joined us to hear about our strategy and how we can continue to grow together. It was great to see so many of our partners join us at such an iconic location in Arley Hall.”

ASM Thrive brings our eco-system of disruptive vendors together to collaborate, network and discuss future growth plans. We were joined by partners from Azul, Data Track Technology Ltd, Flashpoint, Getac UK, GoTo, Kollective, Nitro, Roc Search, Vimeo and Vuzix.

Volunteering, Sustainability

Volunteering in our community

As part of an ongoing review of our colleague benefits, ASM launched a paid volunteering option recently and it has been fantastic to see our teams embrace this by getting involved in supporting local charities last week.

On Wednesday some of the team spent the day at the Cheshire Wildlife Trust Wildflower Nursery and were even lucky enough for it to be a nice sunny day. The charity aims to grow 50,000 trees (over 36 species) to help restore Cheshire’s meadows. Our team supported with lots of jobs including planting, weeding and even moving trees!

Later in the week more of our team were on hand to help our charity partner, Alder Hey Children’s Charity. The charity had taken delivery of 18,000 toy elephants so our team got their steps in moving the boxes up two flights of stairs ready to be sold and make money for this very worthy cause.

In line with our value ‘We Care’, all of our colleagues are able to take a day volunteering to give back to our community.